May
5
2016

Experts Share Advice for Fulfilling International Business Goals

 
Stafford Huff, Marc Schwartz, Ryan “Redhawk” McPherson & Bonnie Buol Ruszczyk
Expanding internationally is an exciting opportunity and a fond hope of many businesses these days. With global digital networks and easy shipping, access to vast international markets acts as a siren song …. more >

May
3
2016

Make the Logo Bigger!

by Sarah Warlick, content director
“I don’t want to tell you how to do your job, but….” This line ranks high among the least favorite of professionals in all kinds of fields. Though it’s intended to be polite, it is invariably followed by advice …. more >

Apr
26
2016

What Is Greeking? (or Why Is My New Web Copy Gibberish?)

by Sarah Warlick, content director
Have you ever looked at a webpage that’s under design and been confused to see your carefully crafted copy rendered in some unreadable foreign language? If you’re not familiar with greeking, you might well wonder what’s going …. more >

Apr
21
2016

Insights from Austin – Trends in Legal Marketing

 
 
by Bonnie Buol Ruszczyk, president
I recently attended the Legal Marketing Association conference in Austin and got to hear several fascinating presentations. While the content of this one was specifically focused on attorneys, naturally, the trends apply to most professional services.
The session …. more >

Apr
19
2016

Windows Users: To Your Battle Stations

 
by Sarah Warlick, content director
There’s a new threat lurking on your computer that requires your immediate attention. The good news is that it’s easy to eliminate this particular problem.
QuickTime for Windows, the software that allows you to run older versions of …. more >

Apr
18
2016

Should Your Firm Invest in Mobile and Video Marketing?

by Sarah Warlick, content director
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good …. more >