Aug
21
2015

How Executing Your Marketing is Like Giving Birth

  by Kelly Lucas, client marketing director On July 3rd, I gave birth to a bouncing baby boy we named Joey. For nine months I had focused all my efforts and energy around getting everything in place for him. While preparing, it struck me, “Funny, planning and implementing marketing is a lot like giving birth.”… Read more »

Jul
29
2015

Less Spam from LinkedIn!

by Sarah Warlick, content director With a great sigh of relief, LinkedIn users welcome the news that the platform has promised to ease off on the constant flow of spam updates that fill their inboxes to overflowing. Oh happy day! To the company’s credit, it has realized that getting too many emails turns people off (which… Read more »

Jul
14
2015

Stand Out by Targeting Underserved Markets

  by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good… Read more »

Jul
7
2015

Location, Location, Location

  by Sarah Warlick, content director What are the three most important things in real estate? Location, location and location! Everyone has heard that old adage, because though trite it is undoubtedly correct. And while professional services providers may not be as attuned to geography as those selling properties, they can and should still consider the… Read more »

Jun
29
2015

New FTC Rules for Social Media Marketers

  by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have… Read more »

Jun
26
2015

Supreme Court Rulings Bring Questions and Opportunity

  by Sarah Warlick, content director The back-to-back rulings from the U.S. Supreme Court regarding the Affordable Care Act and same sex marriage aren’t just conversation points. These two long-awaited decisions have a direct and immediate effect on the lives of millions of Americans, and on the financial and legal professionals who serve them. These… Read more »