Jun
29
2015

New FTC Rules for Social Media Marketers

0 COMMENTS | Posted in marketing, Social Media

 
by Sarah Warlick, content director

There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants …. more >

Jun
26
2015

Supreme Court Rulings Bring Questions and Opportunity

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, content director
The back-to-back rulings from the U.S. Supreme Court regarding the Affordable Care Act and same sex marriage aren’t just conversation points. These two long-awaited decisions have a direct and immediate effect on the lives of millions of Americans, and …. more >

Jun
22
2015

How You Spend Trumps What You Spend in Accounting Marketing

0 COMMENTS | Posted in marketing

 
by Bonnie Buol Ruszczyk, president
For the 2nd time, the Association for Accounting Marketing (AAM) and Hinge Research Institute have partnered to conduct a detailed study of marketing budgets within CPA firms. We highly recommend you get your hands on this study since it is …. more >

Jun
8
2015

What We Learned Today: Zombie Loyalty

0 COMMENTS | Posted in Branding, Communication

 
 
by Bonnie Buol Ruszczyk, president
Talk about zombies at bbr marketing isn’t as unusual as you’d think. Most of us are pretty diehard (hehe) Walking Dead fans and the show is filmed in various locations around our homes in Atlanta. Kelly is a huge …. more >

Jun
4
2015

How Long is Too Long for Bios?

0 COMMENTS | Posted in Websites, Writing

 
by Sarah Warlick, content director

Professional bios come in every imaginable length, from the briefest of single lines to detailed compilations that require many hundreds of words. What’s the best length for yours?
Figuring out the best length for a professional bio isn’t always a …. more >

May
11
2015

Cautionary Tales From the Candidates

0 COMMENTS | Posted in Websites

 
by Sarah Warlick, content director
Ah, election season. So much to entertain, and so little to take seriously. Yet even amidst the hilarity and absurdity, there are useful lessons to be found. Chief among the most obvious at this point is the very …. more >