Apr
19
2018

Read My Post on Unhappy Employees and How it Impacts Your Brand

I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority!
But why am I, a marketing specialist, talking about HR issues all of a …. more >

Feb
15
2018

Disappointing LinkedIn Group Changes

 
I recently received a couple of emails from LinkedIn that were all aflutter about some changes to their Groups capabilities. Since I’ve been watching group participation dwindling at a pretty rapid pace over the last few years, I was excited that they were trying …. more >

Jan
17
2018

New Facebook Algorithm Will Hurt Businesses

 
We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” But what about if you add interesting content to Facebook and no one sees it, does it exist? …. more >

Dec
15
2017

Looking Back and Planning for the Future

Ah, the end of the year. When we pull out the hot chocolate, cook our favorite family recipes and look forward to time with our loved ones. It is also a great time for evaluation, looking back over what we accomplished – and didn’t …. more >

Nov
13
2017

bbr is back with new focus and restored excitement

 
“Why do you go away? So that you can come back. So that you can see the place you came from with new eyes and extra colors. And the people there see you differently, too. Coming back to where you started is not the same …. more >

Nov
13
2017

Put Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!

 
by Bonnie Buol Ruszczyk
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid …. more >