Jul
29
2015

Less Spam from LinkedIn!

2 COMMENTS | Posted in marketing, Social Media


by Sarah Warlick, content director
With a great sigh of relief, LinkedIn users welcome the news that the platform has promised to ease off on the constant flow of spam updates that fill their inboxes to overflowing. Oh happy day!
To the company’s credit, it …. more >

Jul
14
2015

Stand Out by Targeting Underserved Markets

0 COMMENTS | Posted in Business Development, Differentiation

 
by Sarah Warlick, content director
So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. …. more >

Jul
7
2015

Location, Location, Location

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, content director
Magnify your location!
What are the three most important things in real estate? Location, location and location! Everyone has heard that old adage, because though trite it is undoubtedly correct. And while professional services providers may not be as attuned to …. more >

Jun
29
2015

New FTC Rules for Social Media Marketers

0 COMMENTS | Posted in marketing, Social Media

 
by Sarah Warlick, content director

There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants …. more >

Jun
26
2015

Supreme Court Rulings Bring Questions and Opportunity

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, content director
The back-to-back rulings from the U.S. Supreme Court regarding the Affordable Care Act and same sex marriage aren’t just conversation points. These two long-awaited decisions have a direct and immediate effect on the lives of millions of Americans, and …. more >

Jun
22
2015

How You Spend Trumps What You Spend in Accounting Marketing

0 COMMENTS | Posted in marketing

 
by Bonnie Buol Ruszczyk, president
For the 2nd time, the Association for Accounting Marketing (AAM) and Hinge Research Institute have partnered to conduct a detailed study of marketing budgets within CPA firms. We highly recommend you get your hands on this study since it is …. more >