We Wrote the Book on Online Marketing for CPAs!
Give your online presence a boost and grow your firm.
Have you ever wished someone would write a manual for marketing your firm, paying particular attention to online methods? Well, your wish is our command! At the request of the AICPA, Bonnie, with invaluable help from Kelly and Sarah, has written Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age, available now via the AICPA site and Amazon. Here’s a bit more information from the AICPA:
“The internet has spurred a massive change in the way that successful firms market themselves and their services. These days you aren’t just trying to push your message to the right people–potential clients are seeking and finding accounting firms through websites, search engines, blogs and social media. Does your firm’s online presence ensure that your ideal clients can find you? Will they like what they see when they do?
In this comprehensive guide, CPA firm marketing expert Bonnie Buol Ruszczyk teaches you the art of growing your firm in the digital age, guiding you through exercises to help you uncover your firm’s unique value while sharing proven techniques for communicating that value through the most effective online channels. Learn how to:
- Build your marketing plan
- Improve your website
- Become a thought leader
- Start a successful blog
- Get the most out of content marketing
- Create an effective social media presence
- Maximize search engine optimization
- Understand analytics
- And more!
This is the CPA’s accessible, thorough explanation of modern marketing techniques. Following Bonnie’s clearly laid out steps to success, you’ll be able to enhance your professional reputation and allow your firm to thrive in the digital age.”
“While it’s impossible to receive a one-size-fits-all marketing plan, Bonnie manages to provide readers with enough guidance, tips and tools to help even the marketing-averse develop relevant marketing strategies and tactics. Online marketing has never been so easy to understand or implement.”
–Katie Tolin, Regional Marketing Director, BDO, Immediate Past President (2014-2015), Association for Accounting Marketing
“With digital marketing changing so quickly, it may seem hard or intimidating for some to try to keep up. Even given these constant changes, this book provides a good solid foundation for newcomers to digital marketing while also providing some new insights for those who’ve been around the digital marketing block. So whether you’re looking to get started or just want confirm you’ve got your bases covered already, there’s something in here for all experience levels.”
–Laura Snyder, Crowe Horwath LLP
“As far as I’m concerned, this is a ‘must-read’ book for any accounting firm that wants to grow. It’s thorough, insightful, and most importantly, filled with practical ideas on how to implement sound marketing principles. Bonnie’s done a masterful job of bringing a very complex field of information together into a clear, well-written marketing ‘bible’ that can help any firm develop and implement a very effective marketing plan. Well done!”
—Rick Solomon, CPA, CEO & Founder, Center for Enlightened Business