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The Time is Now: Incorporate DEI into Your Business Development Strategy
Originally published in the Fall 2021 issue of Growth Strategies. While most conversations about diversity, equity and inclusion (DEI) center around hiring and other HR-focused…
Defining Diversity, Equity & Inclusion
On Tuesday, June 22, I was honored to be able to give a presentation to nearly 100 people on Defining…
Making the Business Case for Diversity, Equity & Inclusion (DEI)
As I talk to firms around the country, many people are interested in working on making their culture more inclusive,…
A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and…
How to Build a More Diverse & Inclusive Accounting Firm
Originally published in AccountingToday and written by Jody Padar. To listen to the full podcast, from which this is written, click here….
Why You Should Make Your Website ADA Compliant
Originally posted on the Association for Accounting Marketing blog. Remember a few years ago when we were all rebuilding our…
Change Can Be Difficult, But Well Worth It
“Why do you go away? So that you can come back. So that you can see the place you came…
People Find You Fascinating!
Okay, that may be an overstatement, but I’d be willing to bet that people to care more about who you…
What’s in your Firm’s Social Media Policy?
Originally published in AccountingToday. Social media is one of the most powerful and easy ways to market your firm, and it…
Join Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever”…
What Else Is Your Logo Saying?
We’ve stressed repeatedly the need to have your copy checked by others before you share it, pointing out that the…
Communicating Truthfully, Timely and Thoughtfully
Originally published in AccountingToday. Writing from my quarantine headquarters, otherwise known as my house, I can confidently say we are in…
Read My Post on Unhappy Employees and How it Impacts Your Brand
I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job,…
New Facebook Algorithm Will Hurt Businesses
We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to…
Looking Back and Planning for the Future
Ah, the end of the year. When we pull out the hot chocolate, cook our favorite family recipes and look…
Put Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content…
bbr marketing closing
by Bonnie Buol Ruszczyk, president I wanted to officially let those of you who don’t yet know that I am…
LinkedIn’s Latest Content and Publishing Changes
Latest in the chain of sometimes dramatic changes we’ve seen with LinkedIn this year, the company has just announced a…
Best Practices for Using Data in Your Content
Blog posts and other written content often contain references to data. Including facts and figures in your work helps…
Here’s a Big Old Obscure Grammar Rule that You Didn’t Know You Knew
Most native-born U.S. professionals know how to speak English correctly, even if they don’t choose to do so all…
Even More Digital Marketing Trivia Via Digital Summit Atlanta
Not one to sit idly by and rest on my marketing laurels, I recently attended the Digital Summit in…
Should Google’s Project Owl Concern Marketers?
Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.
Handling a Death Within the Firm
Originally published by Accounting Today on May 26, 2017 Death and taxes. It’s an accepted truth that we’ve all got to deal…
Blog Strategy for Beginners
Publishing a blog is one of the building blocks of a solid content marketing strategy. For professionals who deal in…
Break Out Your Most Festive Calculator: It’s Accounting Day!
Happy Accounting Day everyone! Break out the party hats, noisemakers and streamers and get ready to party like it’s…
Time Is Running Out to Save Your LinkedIn Data
Do you use the helpful Notes, Tags and Reminders tools on LinkedIn? If so, you’ve only got a couple weeks…
Newsletters: An Underappreciated Business Development Tool
Newsletters can and do drive new clients into your capable arms.
Free Marketing Automation from MailChimp
If you’ve been considering marketing automation for your firm, you’ll be happy to hear that MailChimp is now offering a…
Kelly Featured in Podcast “The Gen Why Lawyer” for Young Attorneys
While attending the Legal Marketing Association’s annual conference in Las Vegas recently, bbr marketing’s own Kelly Lucas was interviewed on…
Client News: The Educational Foundation of GSCPA Awards Over $115K in Scholarships and Institutional Support
Atlanta (April 27, 2017) — The Educational Foundation of The Georgia Society of Certified Public Accountants (GSCPA) recently announced its…
Client News: Kathryn Jones of Presley & Partners included on Vancouver Island’s prestigious Top 20 Under 40 list.
Courtenay, BC – April, 2017 – Presley & Partners is proud to announce that their very own Kathryn Jones has…
Tired of the Same Old Marketing Clichés?
We’re tired of them, too. That’s why we work to give each firm something fresh and distinct – something that…
International Be Kind to Lawyers Day: Have You Hugged A Lawyer Today?
Today is International Be Kind to Lawyers Day. I kid you not. Lawyers Day was started a few years ago…
Client News: Jeff Silver Returns to AGH as Principal
Prominent Atlanta business advisory and accounting firm AGH welcomes back esteemed alumnus Jeff Silver April 2017 – Atlanta, GA –…
Branding Matters for Recruiting and Retention at Professional Services Firms
This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president Building a strong brand helps you stand out…
Telecommuting Options for Professionals Impacted by the Atlanta I-85 Bridge Collapse
Necessity is the mother of invention, or so they say. Could it also be the mother of adaptation and adoption?…
New Legal Marketing Site Launched by Atlanta Marketing Firm
Atlanta, Georgia – March 28, 2017 – Attorneys, firm administrators and marketing staff at law firms now have another great…
Beware the Ides of March!
If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this…
6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read…
When You and Your Partner Split Up, What Happens to the URL?
What to do when the firm’s URL outlives the professional partnership.