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DEI for accounting firms
September 16, 2021

The Time is Now: Incorporate DEI into Your Business Development Strategy

Originally published in the Fall 2021 issue of Growth Strategies.  While most conversations about diversity, equity and inclusion (DEI) center around hiring and other HR-focused…

Defining Diversity Equity Inclusion
June 29, 2021

Defining Diversity, Equity & Inclusion

On Tuesday, June 22, I was honored to be able to give a presentation to nearly 100 people on Defining…

June 17, 2021

Making the Business Case for Diversity, Equity & Inclusion (DEI)

As I talk to firms around the country, many people are interested in working on making their culture more inclusive,…

February 13, 2021

A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile

A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and…

January 22, 2021

How to Build a More Diverse & Inclusive Accounting Firm

Originally published in AccountingToday and written by Jody Padar. To listen to the full podcast, from which this is written, click here….

August 3, 2020

Why You Should Make Your Website ADA Compliant

Originally posted on the Association for Accounting Marketing blog.  Remember a few years ago when we were all rebuilding our…

August 2, 2020

Change Can Be Difficult, But Well Worth It

“Why do you go away? So that you can come back. So that you can see the place you came…

August 1, 2020

People Find You Fascinating!

Okay, that may be an overstatement, but I’d be willing to bet that people to care more about who you…

June 25, 2020

What’s in your Firm’s Social Media Policy?

Originally published in AccountingToday.  Social media is one of the most powerful and easy ways to market your firm, and it…

June 23, 2020

Join Me on My Campaign to End Hyperbolic Language

During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever”…

May 11, 2020

What Else Is Your Logo Saying?

We’ve stressed repeatedly the need to have your copy checked by others before you share it, pointing out that the…

March 30, 2020

Communicating Truthfully, Timely and Thoughtfully

Originally published in AccountingToday.  Writing from my quarantine headquarters, otherwise known as my house, I can confidently say we are in…

April 19, 2018

Read My Post on Unhappy Employees and How it Impacts Your Brand

I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job,…

January 17, 2018

New Facebook Algorithm Will Hurt Businesses

  We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to…

December 15, 2017

Looking Back and Planning for the Future

Ah, the end of the year. When we pull out the hot chocolate, cook our favorite family recipes and look…

PUBLIC DOMAIN ARCHIVE Huge List of Free Stock Image Websites That (Mostly) Don’t Suck | bbr marketing
November 13, 2017

Put Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!

  By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content…

August 17, 2017

bbr marketing closing

by Bonnie Buol Ruszczyk, president I wanted to officially let those of you who don’t yet know that I am…

LinkedIn's Latest Content and Publishing Changes | bbr marketing
August 11, 2017

LinkedIn’s Latest Content and Publishing Changes

Latest in the chain of sometimes dramatic changes we’ve seen with LinkedIn this year, the company has just announced a…

August 2, 2017

Best Practices for Using Data in Your Content

  Blog posts and other written content often contain references to data. Including facts and figures in your work helps…

June 19, 2017

Here’s a Big Old Obscure Grammar Rule that You Didn’t Know You Knew

  Most native-born U.S. professionals know how to speak English correctly, even if they don’t choose to do so all…

Even More Digital Marketing Trivia Via Digital Summit Atlanta | bbr marketing
June 6, 2017

Even More Digital Marketing Trivia Via Digital Summit Atlanta

  Not one to sit idly by and rest on my marketing laurels, I recently attended the Digital Summit in…

June 1, 2017

Should Google’s Project Owl Concern Marketers?

Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.

May 26, 2017

Handling a Death Within the Firm

Originally published by Accounting Today on May 26, 2017 Death and taxes. It’s an accepted truth that we’ve all got to deal…

May 26, 2017

Blog Strategy for Beginners

Publishing a blog is one of the building blocks of a solid content marketing strategy. For professionals who deal in…

May 22, 2017

Break Out Your Most Festive Calculator: It’s Accounting Day!

  Happy Accounting Day everyone! Break out the party hats, noisemakers and streamers and get ready to party like it’s…

May 18, 2017

Time Is Running Out to Save Your LinkedIn Data

Do you use the helpful Notes, Tags and Reminders tools on LinkedIn? If so, you’ve only got a couple weeks…

newsletters for business development
May 15, 2017

Newsletters: An Underappreciated Business Development Tool

Newsletters can and do drive new clients into your capable arms.

May 10, 2017

Free Marketing Automation from MailChimp

If you’ve been considering marketing automation for your firm, you’ll be happy to hear that MailChimp is now offering a…

May 9, 2017

Kelly Featured in Podcast “The Gen Why Lawyer” for Young Attorneys

While attending the Legal Marketing Association’s annual conference in Las Vegas recently, bbr marketing’s own Kelly Lucas was interviewed on…

May 1, 2017

Client News: The Educational Foundation of GSCPA Awards Over $115K in Scholarships and Institutional Support

Atlanta (April 27, 2017) — The Educational Foundation of The Georgia Society of Certified Public Accountants (GSCPA) recently announced its…

April 19, 2017

Client News: Kathryn Jones of Presley & Partners included on Vancouver Island’s prestigious Top 20 Under 40 list.

Courtenay, BC – April, 2017 – Presley & Partners is proud to announce that their very own Kathryn Jones has…

April 14, 2017

Tired of the Same Old Marketing Clichés?

We’re tired of them, too. That’s why we work to give each firm something fresh and distinct – something that…

April 11, 2017

International Be Kind to Lawyers Day: Have You Hugged A Lawyer Today?

Today is International Be Kind to Lawyers Day. I kid you not. Lawyers Day was started a few years ago…

April 6, 2017

Client News: Jeff Silver Returns to AGH as Principal

Prominent Atlanta business advisory and accounting firm AGH welcomes back esteemed alumnus Jeff Silver April 2017 – Atlanta, GA –…

April 5, 2017

Branding Matters for Recruiting and Retention at Professional Services Firms

This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president Building a strong brand helps you stand out…

March 31, 2017

Telecommuting Options for Professionals Impacted by the Atlanta I-85 Bridge Collapse

Necessity is the mother of invention, or so they say. Could it also be the mother of adaptation and adoption?…

March 28, 2017

New Legal Marketing Site Launched by Atlanta Marketing Firm

Atlanta, Georgia – March 28, 2017 – Attorneys, firm administrators and marketing staff at law firms now have another great…

March 14, 2017

Beware the Ides of March!

If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this…

March 13, 2017

6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation

We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read…

February 14, 2017

When You and Your Partner Split Up, What Happens to the URL?

What to do when the firm’s URL outlives the professional partnership.