Branding as Distinctive as the Firm Owner: Kimberly A. Childs
IN HER WORDS
“bbr marketing took the time to get to know my personality and style. They never said ‘No, this is what you must do.’ Instead, they gave me the marketing I needed with a feel I could own. I’m very proud of the end product.”
Kimberly A. Childs, Attorney at Law
When Kimberly A. Childs, Attorney at Law, first started her own firm (2007), she relied solely on referrals to get the word out. She had a website but didn’t put much effort into it, using only a very basic template site that her former partner would update sporadically. “When my former partner decided to leave, I knew I’d need to create a more professional image,” said Kimberly. “Though business referrals had worked well, they weren’t going to support my firm forever, and I knew I needed to invest in formal marketing for business development.” Kimberly had worked with another marketing consultant in the past that had promised a great website and then ran off with her money. “I didn’t want to have anything like that happen again, so I really focused on finding someone I knew I could trust, both with my branding and my money.” She had done some networking with Bonnie before, reviewed some of bbr marketing’s client work and decided they were the right team for her new firm.
Kimberly needed a whole branding package including a new logo, stationery, messaging and a website. “I really needed someone to help me and had heard from a colleague, Todd Stanton, that bbr marketing had taken care of all the details when his website and branding were being created. He said that he didn’t have to do a lot himself, which was a huge selling point for me as I was working to brand myself in a niche practice without a partner.” bbr marketing set about creating a logo and new brand identity for Kimberly’s firm. Once the logo was finalized, they designed new stationary including business cards, and built a website. “I knew that bbr marketing understood my industry well, but what really impressed me was that they understood what was important to me.” Kimberly’s personality and the image she wanted to portray to the legal community needed to shine in everything that represented her new firm.
“I absolutely LOVE everything,” said Kimberly. “Especially the business cards. Now, when I hand out a business card I receive very positive feedback.” In addition to this great response, Kimberly also noticed very interesting stats for her new website. Live only seven days, BizDisputeAttorney.com had already attracted 50 unique visitors. “I didn’t even have a link from my old site to the new one and people were finding it. I know it’s because of the impressive business cards and that the site was properly optimized. One week into being live, I knew I’d made the right choice in hiring bbr marketing.”