Category Archives: Accounting

Sep
13
2011

Getting the Most from LinkedIn Groups

0 COMMENTS | Posted in Accounting, marketing, Social Media

 
LinkedIn Groups can be a great way for you to expand your reach and meet others in your industry, referral sources and potential clients. Below I outline some tips that you may find useful.

JOINING

Look for groups in the industry you are trying to reach. …. more >

Aug
3
2011

Accounting Firm Client Satisfaction Ratings Are Declining. What’s a Firm To Do?

1 COMMENTS | Posted in Accounting, Client satisfaction, client service, marketing

 
I shy away from straight up selling in this blog, since few will want to read it, and it’s not all that fun to write either. But I couldn’t resist this opportunity.
Rick Telberg (@CPA_Trendlines) wrote an article for CPA Trendlines today entitled Client …. more >

Aug
1
2011

Social Media Policies Can Help Protect Firm And Prevent Damage

0 COMMENTS | Posted in Accounting, marketing, Social Media

 
by Bonnie Buol Ruszczyk, BBR Marketing
Originally published in Public Accounting Report, Vol. XXXV, No. 7
New media frontier requires strategic planning and execution.
The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy.
But it’s also immensely powerful, which …. more >

Jul
27
2011

Social Media Revolution Fuels Rainmaking At 21st Century Firms

3 COMMENTS | Posted in Accounting, marketing, Social Media

 
Written by Bonnie Buol Ruszczyk, BBR Marketing
Originally published in Public Accounting Report, Vol. XXXV, No. 7.
One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media …. more >

Jun
28
2011

Bonnie Steps on her Soapbox and Defends Logo Design

3 COMMENTS | Posted in Accounting, Differentiation, marketing

I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. …. more >

Jun
13
2011

What I learned at the Association for Accounting Marketing (AAM) National Conference

1 COMMENTS | Posted in Accounting, marketing, Social Media

 
Accounting marketers can throw down!
I just returned from the Association for Accounting Marketing National Conference in Chicago, and what a trip it was! This is the fourth one that I’ve attended and each time I come back with great ideas and wonderful new …. more >