Category Archives: Branding


Read My Post on Unhappy Employees and How it Impacts Your Brand

1 COMMENTS | Posted in Branding

I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority!
But why am I, a marketing specialist, talking about HR issues all of a …. more >


Branding Matters for Recruiting and Retention at Professional Services Firms

2 COMMENTS | Posted in Branding

This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president
Building a strong brand helps you stand out in the marketplace and draw new clients. That’s common knowledge, but few accounting firms realize how important branding is for solving another of …. more >


Beware the Ides of March!

0 COMMENTS | Posted in Branding

by Sarah Warlick, content director
If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this warning, undoubtedly, and probably recall that it’s got something to do with Shakespeare. But what is it, really? Are …. more >


Ringling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity

0 COMMENTS | Posted in Branding, marketing

by Kelly Googe Lucas, client marketing director
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already …. more >


Name That Presidential Campaign Slogan

0 COMMENTS | Posted in Branding, marketing

Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, …. more >


Take a Bite Out of Shark Week Marketing

0 COMMENTS | Posted in Branding, marketing, Social Media

by Kelly Googe Lucas, client marketing director
Image source:
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of …. more >