Category Archives: Branding

Apr
5
2017

Branding Matters for Recruiting and Retention at Professional Services Firms

2 COMMENTS | Posted in Branding

This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president
Building a strong brand helps you stand out in the marketplace and draw new clients. That’s common knowledge, but few accounting firms realize how important branding is for solving another of …. more >

Mar
14
2017

Beware the Ides of March!

0 COMMENTS | Posted in Branding

by Sarah Warlick, content director
If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this warning, undoubtedly, and probably recall that it’s got something to do with Shakespeare. But what is it, really? Are …. more >

Jan
24
2017

Ringling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity

0 COMMENTS | Posted in Branding, marketing

by Kelly Googe Lucas, client marketing director
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already …. more >

Nov
1
2016

Name That Presidential Campaign Slogan

0 COMMENTS | Posted in Branding, marketing

Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, …. more >

Jun
29
2016

Take a Bite Out of Shark Week Marketing

0 COMMENTS | Posted in Branding, marketing, Social Media

 
by Kelly Googe Lucas, client marketing director
Image source: http://ow.ly/snYK301M3XU
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of …. more >

Jun
10
2016

A Smorgasbord of Digital Marketing Trivia

1 COMMENTS | Posted in Branding, Communication, marketing, Social Media, Websites, Writing

by Kelly Googe Lucas, client marketing director
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to …. more >