Category Archives: Differentiation


Dangers of Cheap Stock Photography

3 COMMENTS | Posted in Differentiation

by Bonnie Buol Ruszczyk, president
I’ve written about the pros and cons of using stock photography before. In some cases it is a great way to communicate a message and take advantage of the “one picture = 1000 words” dictum. It can also …. more >


We’re Celebrating 5 Years in Business!

0 COMMENTS | Posted in Branding, Differentiation, marketing

We’re big kids now – a whole five years old! To commemorate bbr marketing’s 5th anniversary, we decided to celebrate the way most kids do at their fifth birthday parties – with Pin-The-Tail-On-The-Donkey! Our team created custom posters complete with directions (in case you’ve been …. more >


Direct Mail Still Works

0 COMMENTS | Posted in Differentiation, marketing

by Kelly Lucas, marketing and social media manager
I recently attended and exhibited at the Society for Marketing Professional Services’ (SMPS) Build Business: Dream Big conference at the Walt Disney World Resort in Orlando, Florida. I had some spare time and decided to walk …. more >


Knowing Your Clients’ Industries Builds Their Trust In You

2 COMMENTS | Posted in Differentiation

by Sarah Warlick, writer and copy editor
Clients expect you to understand your own industry, but you can really impress them by showing you know about their field as well. Sure, you studied accounting, law, engineering or IT in school and your years of professional experience have made you …. more >


The Night the Lights Went Out in NOLA

6 COMMENTS | Posted in Branding, Differentiation, Social Media

 by Kelly Googe Lucas, marketing and social media manager
Leave it to the snark masters of the internet to make a 34 minute power outage during Super Bowl 47 the most entertaining 34 minutes of the entire game. As a dyed-in-the-wool Atlanta Falcons …. more >


Forget Black Friday – We’re All About Small Business Saturday!

0 COMMENTS | Posted in client service, Differentiation

by Kelly Lucas, marketing and social media manager
It’s that time of year again. Time to brave the throngs of crazed deal-seekers of Black Friday and shop ‘til you drop! Or, for those slightly less insane and not so hot on getting elbowed for $5 …. more >