Category Archives: content marketing

Nov
13
2017

Put Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!

0 COMMENTS | Posted in Communication, Writing

 
by Bonnie Buol Ruszczyk
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid …. more >

Jun
1
2017

Should Google’s Project Owl Concern Marketers?

0 COMMENTS | Posted in Websites

by Sarah Warlick, content director
If you keep an eye on new developments at Google, you’ve probably heard of Project Owl. It’s not a way to harness the power of bird data to protect wildlife, although you’d be reasonable to think …. more >

May
26
2017

Blog Strategy for Beginners

0 COMMENTS | Posted in marketing, Writing

by Sarah Warlick, content director
Publishing a blog is one of the building blocks of a solid content marketing strategy. For professionals who deal in specialized knowledge, this is a key foundational step to building recognition and respect in the niches …. more >

Jan
11
2017

Esoteric Mysteries of the PDF

0 COMMENTS | Posted in Communication, Design, Writing

by Sarah Warlick, content director
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to …. more >

Oct
25
2016

bbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List

0 COMMENTS | Posted in News

Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine.
October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s …. more >

Oct
19
2016

What is Your Favorite bbr marketing Halloween Card?

0 COMMENTS | Posted in Communication, Differentiation, marketing

Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know!
Most professionals send out cards to clients to celebrate the …. more >