Category Archives: law marketing


Our Halloween Mailing Is Causing Quite a Stir!

2 COMMENTS | Posted in Branding, Communication, marketing

by Bonnie Buol Ruszczyk, president (zombie on the left)
Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do …. more >


Microsoft Office 2013 Joins the Social Media Revolution with Integrated LinkedIn Access

0 COMMENTS | Posted in Social Media

by Sarah Warlick, Copywriter and Editor
The next version of Microsoft Office, due out next year, will sync your LinkedIn account seamlessly to the productivity suite’s functions. When you sign in to Outlook using your LinkedIn username and password you’ll be able to access …. more >


An Argument for Original Content

4 COMMENTS | Posted in Differentiation, Writing

Published in AccountingToday on August 9, 2012
by Bonnie Buol Ruszczyk, president
I am asked quite frequently about the pros and cons of writing original content – blog posts and newsletter articles mainly – versus purchasing canned articles from a content farm. Right off the bat, …. more >


I Know You Have Something to Say…

2 COMMENTS | Posted in Communication

by Bonnie Buol Ruszczyk, president
As some of you know, I have been doing a good deal of speaking lately. While I still get nervous beforehand, it’s not paralyzing like it used to be. It’s truly an honor to be asked to share …. more >


The Small Bits of Paper That Just Won’t Die (And Why I Secretly Hope They Never Do)

2 COMMENTS | Posted in Branding

by Bonnie Buol Ruszczyk, president (Printed in AccountingToday on July 24, 2012) 
I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office environment and …. more >


Flying Solo – Baby Steps

1 COMMENTS | Posted in marketing

It seems there are quite a few solo marketing directors out there, and I received some fantastic responses when I asked for input. So, now we are going to call this a series!
This interview was with Katie Springob, marketing director for Rippe …. more >