Category Archives: marketing

Aug
2
2016

Grab Your Crayons for National Coloring Book Day

0 COMMENTS | Posted in marketing

by Kelly Googe Lucas, client marketing director

Today is National Coloring Book Day. No joke, it really is. On August 2nd, people everywhere will be having coloring parties (yep, really) and celebrating their ability to color within the lines way …. more >

Oct
14
2015

Find Out What It’s Like to Be Your Client

0 COMMENTS | Posted in Client satisfaction


by Sarah Warlick, content director
Ever wonder what it’s really like to be a client working with your firm? That’s important information and try as you might, you’re simply not going to find out by looking at your own experience or that of your staff. …. more >

Jul
7
2015

Location, Location, Location

0 COMMENTS | Posted in marketing

 
by Sarah Warlick, content director
Magnify your location!
What are the three most important things in real estate? Location, location and location! Everyone has heard that old adage, because though trite it is undoubtedly correct. And while professional services providers may not be as attuned to …. more >

Jun
22
2015

How You Spend Trumps What You Spend in Accounting Marketing

0 COMMENTS | Posted in marketing

 
by Bonnie Buol Ruszczyk, president
For the 2nd time, the Association for Accounting Marketing (AAM) and Hinge Research Institute have partnered to conduct a detailed study of marketing budgets within CPA firms. We highly recommend you get your hands on this study since it is …. more >

Feb
26
2015

Net Neutrality FTW!

0 COMMENTS | Posted in Websites

 
by Sarah Warlick, content director
The votes are in and net neutrality is now a policy protected by law. Internet junkies rejoice!
After months of worrying, what-if-ing and lobbying on both sides, the Federal Communications Commission has voted 3-2 to adopt net neutrality rules …. more >

Feb
23
2015

Linkbuilding Confusion Cleared Up (Sort Of)

0 COMMENTS | Posted in Uncategorized, Websites

 
by Sarah Warlick, content director
Are you unable to figure out if linkbuilding is positive or negative after reading conflicting advice? If so, you’re in good company. There has been a steady stream of new information and misinformation clogging up the pipelines for years …. more >