Category Archives: professional services firms

Jan
24
2017

Ringling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity

0 COMMENTS | Posted in Branding, marketing

by Kelly Googe Lucas, client marketing director
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already …. more >

Jan
23
2017

A January To-Do List for Your Firm

0 COMMENTS | Posted in marketing, Websites

by Sarah Warlick, content director
How are those New Year’s resolutions going? By now you’ve already trained for a marathon, made a workable budget and thrown out every piece of Tupperware without a lid that fits, no doubt. With all that done, let’s …. more >

Jan
18
2017

Secure Your Google Analytics Data From Hackers

0 COMMENTS | Posted in Websites

by Sarah Warlick, content director
Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your …. more >

Jan
13
2017

Humor and Serious Can Work Together in Marketing

1 COMMENTS | Posted in Communication, Differentiation, marketing, Social Media

by Kelly Googe Lucas, client marketing director
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure:

I don’t know about you, but I’m feeling …. more >

Jan
11
2017

Esoteric Mysteries of the PDF

0 COMMENTS | Posted in Communication, Design, Writing

by Sarah Warlick, content director
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to …. more >

Dec
23
2016

Get Serious About Using SSL, or Get Penalized by Google

1 COMMENTS | Posted in Websites

by Sarah Warlick, content director
 
With cyberscurity, data breaches and identity theft in the news all too often these days, Google is nudging website owners to take steps toward a safer online environment for their audiences. Starting in 2017, the company will be penalizing …. more >