Category Archives: professional services marketing

Mar
13
2017

6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation

0 COMMENTS | Posted in Communication, Networking

by Kelly Googe Lucas, client marketing director
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read once that glossophobia (the technical term for the fear of public speaking or speech anxiety) …. more >

Feb
14
2017

When You and Your Partner Split Up, What Happens to the URL?

0 COMMENTS | Posted in Websites

by Sarah Warlick, content director
Breaking up a business partnership can be complicated and difficult, which explains why these dissolutions are often referred to as “business divorces.” One of the key issues is dividing the assets fairly, just as in a personal divorce, and …. more >

Jan
24
2017

Ringling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity

0 COMMENTS | Posted in Branding, marketing

by Kelly Googe Lucas, client marketing director
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already …. more >

Jan
23
2017

A January To-Do List for Your Firm

0 COMMENTS | Posted in marketing, Websites

by Sarah Warlick, content director
How are those New Year’s resolutions going? By now you’ve already trained for a marathon, made a workable budget and thrown out every piece of Tupperware without a lid that fits, no doubt. With all that done, let’s …. more >

Jan
18
2017

Secure Your Google Analytics Data From Hackers

0 COMMENTS | Posted in Websites

by Sarah Warlick, content director
Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your …. more >

Jan
13
2017

Humor and Serious Can Work Together in Marketing

1 COMMENTS | Posted in Communication, Differentiation, marketing, Social Media

by Kelly Googe Lucas, client marketing director
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure:

I don’t know about you, but I’m feeling …. more >