Capturing A Dynamic Firm’s Unique Voice

 

IN HER WORDS

“The team at bbr marketing makes working with them a pleasure. They are proactive in providing regular updates and also quickly responsive whenever I have a question or need. They worked to make things as easy as possible for me and the firm and we are grateful for their hard work.”

Stephanie Gandsey

CHALLENGE

DiGiovine, Hnilo, Jordan + Johnson, Ltd. (DHJJ) is a full service accounting and business advisory firm serving businesses and individuals in Chicago and throughout the Midwest. When the firm decided it was time to update their branding and marketing, they knew they needed more than just a basic facelift. “Our firm has grown significantly in recent years,” says Stephanie Gandsey, marketing director at DHJJ. “With this growth, we expanded services and established new practice group areas so that we could better leverage the variety of skill sets within our firm. Since our structure was evolving, we sought a rebrand and refresh that would reflect this upward momentum, not just for our clients, but for our staff as well.” Stephanie realized it would be best to have a third party to come in and assist with the needed changes. “When you’re on the inside, you’re just too close and too connected with everything going on and can’t always make objective decisions because you’ve been personally invested in the firm for so long.”

SOLUTION

The bbr marketing team worked closely with Stephanie to learn about the firm and what they wished to accomplish with their new marketing initiatives. “Content marketing was a major factor,” she explains. “We wanted to make sure that the content on the website sounded like us. It’s not uncommon to work with marketing professionals who just throw content on a website without considering the voice of the firm. Having viewed other sites they’d done, I felt confident they would capture our voice, and from our very first meeting I knew we’d made a good choice.” Stephanie appreciated the smooth process and communication she found as well. “It was easy to work with bbr marketing. Everything was organized, they worked well with the staff gathering the information needed to write the website copy and kept me involved every step of the way. Because of this, I was able to provide regular updates to the partner group and no one was ever in the dark.”

RESULT

Today, DHJJ is proud of their updated branding, new collateral and website. “The response has been incredibly positive,” says Stephanie. “Being as established as we are, change can be difficult, but bbr marketing was able to take our legacy brand and make it modern, giving us the update we needed while still honoring our history.” Several clients have complimented the firm on the “fun” new image the rebrand presents. “We’ve always been a fun place to work and have wonderful relationships with our clients. Now the website reflects that attitude, allowing prospects and potential applicants to see our firm culture.” As the firm continues to grow, Stephanie expects to bring bbr marketing in for additional assistance in the future. “I know that I can turn to the bbr marketing team to help me with any marketing projects. They understand the accounting profession and how to customize their recommendations to our specific needs and target clients. I’m incredibly pleased with our new branding and website and would definitely work with them again.”