Outsourced & Part-time Chief Marketing Officer (CMO)
Most firms can benefit from the input of a seasoned, experienced strategic marketer, but don’t need or want to invest in that resource full-time. Recognizing this need in the profession, I created my part-time CMO offering. That way my clients can get the expertise they need to grow their firms in the best way possible. Most engagements look something like this:
Research + Collaborate = Define Opportunities
I come to your firm and work with the partners to learn everything I can about your services, people, challenges and growth goals. Together we will analyze your market, identify industry or service niches with promise, evaluate your competition and identify what truly sets you apart. I will also audit your current messaging, positioning and overall marketing so we can discuss what has worked well and what has fallen flat.
Evaluate + Plan = Create Strategy
Taking all the information gathered, as well as external research, I will create a comprehensive strategic marketing plan unique to your firm. This includes an analysis of where your firm is now, how you want to grow and the tactics it will take to get there. I will present and discuss this plan with the leadership team so we can make adjustments as needed and get buy-in for the next phase.
Execute + Manage = Win Business
At this stage, I will help you find the internal or external resources you need to get the work done. I will also manage, mentor and coach the team to make sure we stay on track, get results and regularly report to the leadership team. This way partners can focus on what they do best with the knowledge that their marketing is being managed by an expert with their strategic plan always in mind.
Click here to download a PDF on this service offering. And call or email me today to discuss your firm’s current situation so we can see if it makes sense for me to join your firm in this part-time CMO role.