Communicating Personality: The Wright Attorneys

IN HER WORDS

“While some marketing folks want to give their spin and force their own ideas on you, bbr marketing really listens and is responsive to your ideas. They are honest and will work closely with you to bring your vision to life in the best possible way. I would recommend them to any of my colleagues and plan to work with them again in the future.”
Heather Wright

CHALLENGE

The Wright Attorneys, LLC is a boutique civil practice established by Atlanta attorney Heather Wright. The firm handles a wide range of business law, litigation and mediation matters, including acting as “external corporate counsel” for companies in a variety of industries. They work tirelessly to ensure the best possible outcome for their clients and keep themselves abreast of the latest court decisions and legal matters. In order to grow her firm, Heather knew she needed assistance with her marketing efforts. She wanted to work with someone who would be as dedicated to marketing as she is to law, and able to capture her firm’s personality at the same time. “From the moment I met Bonnie I really liked her. I could tell she was incredibly smart and had her finger on the pulse of professional services marketing.”

SOLUTION

Heather Wright decided to try bbr marketing to see if they would be a good fit. “At our first meeting Bonnie came right out and told me where my current marketing was lacking,” said Heather. “She didn’t pull any punches, and I appreciated it because I work in much the same way. I knew at that point that she was the person to handle my marketing efforts.” First order of business: a new website. To begin, Bonnie walked Heather through a questionnaire to get an idea and feel for Heather’s vision on the look and vibe of site. The process helped Heather solidify her ideas and focus in on what she wanted. She described what she envisioned and was presented with three design options from which to choose. Much to her pleasure, each option completely nailed what she had wanted. “Often you get marketers who try to tell you what you want,” said Heather, “and don’t try to work with what you’ve given them. Bonnie listened and was responsive to what I wanted while still being the professional and offering advice where improvements could be made.”

RESULT

The Wright Attorneys, LLC is now the proud owner of a newly revamped website, and Heather couldn’t be happier. “I’m really pleased with the way it turned out,” she said. “It’s what I envisioned, only better.” Heather’s site is now cleaner and more streamlined. Much like her personality, the layout is no-nonsense, and you can easily find the answers you need. Heather plans to continue working with bbr marketing as well. She anticipates expanding her social media presence in the near future and says she will definitely be looking to bbr marketing to help her get where she needs to be.

I am passionate about helping my clients identify their differentiators, create effective marketing strategies and grow exponentially. I know professional services marketing and what it takes to think strategically and execute effectively.

tymo-cover_screen

Check out my book!

Bonnie teaches the art of growing your firm in the digital age, helping you uncover your firm’s unique value while sharing proven techniques for using the most effective online channels. Click here to learn more.