Marketing During Busy Season

I know, I know, it’s called busy season for a reason. But if you think about it, busy season is really the best time for you and your firm to market your services. Here are some reasons why and tips on ways to make it happen.

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Client News: GSCPA Launches Inaugural Georgia Accounting Food Fight

  ATLANTA (August 2014) — The Georgia Society of CPAs (GSCPA) and Georgia’s top accounting firms are working together to address Georgia’s hunger issue by creating a friendly food and fund drive competition — the Georgia Accounting Food Fight. GSCPA invites accounting firms statewide to participate in this event with the hope of raising $50,000…

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Knowing Your Clients’ Industries Builds Their Trust In You

  by Sarah Warlick, writer and copy editor Clients expect you to understand your own industry, but you can really impress them by showing you know about their field as well. Sure, you studied accounting, law, engineering or IT in school and your years of professional experience have made you a real expert, if you do say so yourself.…

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Should You Hire or Outsource for Marketing Assistance?

  Published in AccountingToday on February 13, 2013 by Sarah Warlick, copywriter and editor This question comes up again and again for many firms. To clear up the lingering confusion and make things simple for you, bbr marketing is willing to go out on a limb and say definitively: It depends. With that out of the…

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Observations from the Southeastern Accounting Show

  During the last week of August, bbr marketing participated in its first industry trade show, the Southeastern Accounting Show put on by the Georgia Society of CPAs. While we help our clients prepare for these quite often, this was our first foray into one as a company. We couldn’t think of a better place…

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Client News: Engineered Tax Services and Boomer Consulting, Inc. Announce The Specialty Tax CircleTM

Palm Beach, FL, February 27, 2012 – Engineered Tax Services, a leading provider of specialty tax services to the accounting profession, announces The Specialty Tax CircleTM (https://engineeredtaxservices.com/2012/01/18/the-specialtytaxcircle) with Boomer Consulting, Inc., the leading provider of firm management and technology consulting communities. The Specialty Tax CircleTM will assist member firms with improving growth and profitability by…

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Lessons in Content Marketing from…The Daily Show?

  by Sarah Warlick, writer and copy editor It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful there too, on the air for well over a…

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Combine Marketing Strategies to See the Best Results

  by Sarah Warlick, copy editor New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the details in an online article, and the results are…

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Applying Blue Ocean Strategy to Social Media

by Kelly Lucas, marketing and social media manager At this point, I’d be willing to bet most readers have heard of Blue Ocean Strategy. Now, whether or not you actually know what it is, that’s a different story. Blue Ocean Strategy (BOS) is business theory created by Renee Mauborgne and Chan Kim. In essence, BOS…

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Society Girl

Bonnie’s article entitled Does My Accounting Firm Really Need a Logo? was published in the September/October issue of Current Accounts, a bi-monthly publication of the Georgia Society of CPAs.

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Social Media Policies Can Help Protect Firm And Prevent Damage

  by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…

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The Vital Importance of Being Different

Think about what sets you apart from other firms, and customer services can’t be one of them. Everyone says that to the point that it’s just noise now. What do you do different? And if there’s nothing different about you, create a new service, go after a new market or start focusing on a particular type of business. And then shout it from the rooftops! You’ll be surprised at how effective this can be.

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