Client News: Mark Fields of the Ford Motor Company attends grand opening of Cherokee Ford in Alpharetta, Georgia

Cherokee Ford grand opening event in Alpharetta brings Ford Motor Company Vice President’s presence and an opportunity to learn company insights. 15-August-2012 –Who better to comment on the changing landscape of the automotive dealership industry than the Executive Vice President, Ford Motor Company, and President, The Americas, Mark Fields? That’s just the opportunity that Jim…

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Is All Publicity Good Publicity?

To some, any publicity is good publicity because it means you’re somehow relevant. Just ask Lindsey Lohan. Or, for that matter, Groupon. During this weekend’s SuperBowl, Groupon aired three spots, their first foray into offline advertising. While I can’t remember too much about most of the other commercials that aired that night, I quite vividly recall the Groupon ads. The problem is, so do most other viewers, and they are not happy about them.

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