Can Pokémon Go Work in Your Firm’s Marketing Mix?

Pokémon Go mania is taking over! Even if you aren’t that into mobile device games or have ever cared about Pokémon, it’s likely you’ve at least heard about this new phenomenon. In order to catch the little critters, users have to wander around to find new ones. And because many people aren’t paying attention to…

Read More

Take a Bite Out of Shark Week Marketing

Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…

Read More