Don’t Forget to Communicate with an Older Audience

By bbr |

  by Sarah Warlick, content director Millennials are cute and fresh-faced but there’s an important audience with a lot more money. If you keep up with business and marketing publications, it’s easy to get the impression that the only people buying anything at all these days are the all-important Millennials. Obviously that’s not correct. Older generations have…

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Know Your Audience – And Certainly Don’t Annoy Them!

By Bonnie |

by Bonnie Buol Ruszczyk, president I have quite a few speaking engagements coming up about which I’m very excited, so I’m always looking for opportunities to see others in action, the better to hone my craft. Additionally, I am fascinated by communication styles and issues, differences in the way each generation is wired, how we…

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