Posts Tagged ‘branding’
Read My Post on Unhappy Employees and How it Impacts Your Brand
I read an article recently that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! But why am I, a marketing specialist, talking about HR issues all of a sudden? It all boils down to taking care of your…
Read MoreBranding Matters for Recruiting and Retention at Professional Services Firms
This post originally appeared on Accounting Today, written by Bonnie Buol Ruszczyk, president Building a strong brand helps you stand out in the marketplace and draw new clients. That’s common knowledge, but few accounting firms realize how important branding is for solving another of their biggest challenges: recruiting and retaining top talent Attracting the best candidates…
Read MoreStand Out by Targeting Underserved Markets
by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good…
Read MoreCruising the Fine Line Between Edgy and Unacceptable
by Sarah Warlick, content director Marketing isn’t always black and white. Judgment calls are part of the job when it comes to deciding what works for your audience. One of the challenges in marketing – whether you’re trying to sell shoes, services or Swiss chalets – is finding the sweet spot in your communications.…
Read MoreDisgruntled Employees = Bad Branding
Published in AccountingToday on July 15, 2013 by Bonnie Buol Ruszczyk, president I read an article recently on AmEx OpenForum that I found profoundly disturbing. It seems that if you aren’t happy in your job, you are not alone. In fact, you are in the majority! This sentence from the article sums up the results of…
Read MoreLessons in Content Marketing from…The Daily Show?
by Sarah Warlick, writer and copy editor It’s not a professional services firm, but the strategies the show employed to become so successful translate directly to good marketing advice for your firm. As an award-winning comedy/news program, The Daily Show created an unusual niche.It’s been incredibly successful there too, on the air for well over a…
Read More6 Ways to Help New Staff Tune into Your Brand
by Sarah Warlick, copy editor Your firm is thrilled with your new hire, but have you communicated the important points of your branding message? Follow these six tips to be sure, and avoid embarrassment for everyone. While misspelling the firm name is a drastic example of new-employee ignorance, it’s surprisingly common. With this in…
Read MoreDo We Really Need a Logo?
Finding a marketing firm that can take you through the process of creating a brand strategy and well-designed logo is important. Whoever you choose should take the time to get to know your firm, your services, clients and goals for growth. So do your research and choose carefully. And no matter what you do, don’t hire your nephew in art school who is pretty good with clip art. It is simply not a good idea.
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