Social Media Interaction Leads to More Referrals

  by Bonnie Buol Ruszczyk, president I’ve been doing quite a bit of speaking lately, primarily on the topic of content marketing and social media. The audiences tend to include everyone from ardent believers (thank you for your nods and smiles) to complete skeptics (I can see your eyes rolling from the front of the room)…

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How legal is Pinterest?

Not long ago, I wrote up a post on the potential business use of Pinterest for those in professional services such as law, engineering and accounting. Like any social media, it has its pros and cons and the ultimate success is derived from the user’s dedication to keeping the account updated and in line with…

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