Word Fun for Everyone

  by Sarah Warlick, content director  Ever wondered what comes across from the things you write and say? Now you can find out the real message you’re sending. Marketing messages come in many forms: logos, colors, fonts, body language, office styles, images and dozens of other subtle and not-so-subtle ways of getting your point across.…

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You Are What You Write

  by Sarah Warlick, copywriter and editor Language gives us the power to share thoughts, dreams, feelings and observations. It drives business relationships as well as personal ones, and does much to shape our perceptions of others. Our choice of words can deliver subtle messages masked behind the obvious ones as we talk to ourselves and…

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Behold the power of social media (aka “Is that pot I smell?”)

  by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…

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The Power of Proofreading

  We all do it. Some more often than others. We are embarrassed when we are caught at it too. What am I talking about, you ask? Mistakes in your writing. Some may be small, like poor comma placement. Others can be big, like an incorrect word or bad subject-verb agreement. Even worse, misspelling a…

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What We Learned from Anthony Weiner’s…

  …social media faux pas. Raise your hand if you are sick of hearing about Anthony Weiner’s, let’s just say, Congressional member. I don’t expect this to die right away; it’s just ripe for comedic analysis. Which got me to thinking…what lessons can we in the business community, and especially those that are active or…

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