Posts Tagged ‘content marketing’
Put Your Content Marketing Efforts on Steroids: Now You Can Be Awash in New Ideas!
By this point, you are probably pretty familiar with the differing qualities and benefits of inbound and outbound content marketing. You’ve even considered how you might take advantage of strategic inbound initiatives to support your longstanding outbound effort, but are afraid to jump in with both feet. That’s understandable. It’s not always easy to…
Read MoreShould Google’s Project Owl Concern Marketers?
Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.
Read MoreBlog Strategy for Beginners
Publishing a blog is one of the building blocks of a solid content marketing strategy. For professionals who deal in specialized knowledge, this is a key foundational step to building recognition and respect in the niches you serve. Some firms that understand the need, however, are still hesitant to begin – often because they simply…
Read MoreEsoteric Mysteries of the PDF
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreWhat is Your Favorite bbr marketing Halloween Card?
Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know! Most professionals send out cards to clients to celebrate the winter holidays. That’s a wonderful sentiment and we whole-heartedly encourage everyone…
Read MoreLinkedIn Campaign Manager New Features and Expanded Options
LinkedIn isn’t just for networking. It’s a powerful B2B advertising platform as well, with a professional audience and focus on business-related content that creates an ideal environment for delivering your message. Last summer the company rolled out a major revamp of its ad campaign manager in response to – and anticipation of – a sustained…
Read MoreTwitter Changes Made Simple
If you’re perplexed about the details of recent and upcoming Twitter tweaks, you’re not alone. Though most users are well aware that the platform is making changes, many are confused by exactly what those differences entail. Delightful as the adjustments may be, Twitter simply hasn’t done a great job of explaining what’s new or how…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreNew FTC Rules for Social Media Marketers
by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have…
Read MoreNet Neutrality FTW!
by Sarah Warlick, content director The votes are in and net neutrality is now a policy protected by law. Internet junkies rejoice! After months of worrying, what-if-ing and lobbying on both sides, the Federal Communications Commission has voted 3-2 to adopt net neutrality rules that ban “paid prioritization.” The rules make it illegal for…
Read MoreLinkbuilding Confusion Cleared Up (Sort Of)
by Sarah Warlick, content director Are you unable to figure out if linkbuilding is positive or negative after reading conflicting advice? If so, you’re in good company. There has been a steady stream of new information and misinformation clogging up the pipelines for years now, ever since Google’s Penguin algorithm update was first released.…
Read MoreYou Don’t Have to Break New Ground to Contribute
by Sarah Warlick, content director “It’s been done” shouldn’t keep you from starting a conversation or stating your position. Blogging, tweeting and all the other opportunities to contribute to the social media conversation can be intimidating for a lot of professionals, particularly when they feel that they have to come up with completely original…
Read MoreHow to Find Your Firm’s Voice on Social Media
by Sarah Warlick, content director Understanding the technical requirements for publishing an update on your social media profiles is an important step to using the platforms. Unfortunately, it’s not the only hurdle users face in their quest to help their firms with this powerful new media. What should you share and how should you…
Read MoreThe Orange Jumpsuit as Fashion Statement
by Sarah Warlick, content director Love Orange Is the New Black? So does everyone else. What makes it so powerful? Netflix hasn’t traditionally been the go-to source for the hottest original content of the season, but it’s had a couple of powerful successes now. With an additional season of the cult classic Arrested Development and then…
Read MoreMarketing Lessons from the Pallas Cat
by Kelly Lucas, client marketing director When trying to come up with content to create or share, often people try to think of ground-breaking, earth-shattering or mind-blowing content that will educate the masses and stimulate intellectual conversations. And that’s a good thing. You want the majority of your content marketing strategy to be focused on…
Read MoreLifting Copy – Better to Ask for Forgiveness?
by Kelly Lucas, client marketing director I’m from a suburb of Metro Atlanta called Newnan, Georgia, in Coweta County. We’re known for a few things like Doug Stone, Alan Jackson and being the primary filming location of The Walking Dead (and for the older folks, the subject of the Johnny Cash movie Murder in Coweta…
Read MoreLet Your Clients Do the Talking
Published in AccountingToday on May 27, 2014. by Bonnie Buol Ruszczyk, president Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?” The possibilities are endless! Rather than getting bogged down in existential…
Read MoreContent Marketing: Truth vs. Fiction
by Sarah Warlick, writer and copy editor Content marketing is hot stuff, and for good reason, but it’s also subject to a number of misconceptions. Read on to clear them up once and for all. Everybody loves content marketing. And why not? It can do so many wonderful things for your firm and has no…
Read MoreThe Little Blue Bird Enters the Big Leagues
by Sarah Warlick, writer and copy editor With a very successful initial public offering behind it, Twitter has more to boast of than ever. Try these ideas to harness the power of the platform. Following its strong IPO last week and a couple years of rapid growth behind it, Twitter is riding high every way…
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