Track Specific Groups with Google Analytics’ Cohort Analysis

Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…

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How Long is Too Long for Bios?

  by Sarah Warlick, content director Professional bios come in every imaginable length, from the briefest of single lines to detailed compilations that require many hundreds of words. What’s the best length for yours? Figuring out the best length for a professional bio isn’t always a straightforward matter. Based on the wide variation one sees…

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