Direct Mail Still Works

  by Kelly Lucas, marketing and social media manager I recently attended and exhibited at the Society for Marketing Professional Services’ (SMPS) Build Business: Dream Big conference at the Walt Disney World Resort in Orlando, Florida. I had some spare time and decided to walk around Downtown Disney, which boasts the world’s largest Disney store. As…

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Our Halloween Mailing Is Causing Quite a Stir!

  by Bonnie Buol Ruszczyk, president (zombie on the left) Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do my best to answer below. And if you want…

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Marketing Works Well – If You Let It!

  by Bonnie Buol Ruszczyk, president I had lunch last week with a colleague who works at a well-respected accounting firm in Atlanta. We get together every six months or so just to check in, catch up and share ideas. She is always winning “Best of” awards at the Association of Accounting Marketing annual conferences…

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