Posts Tagged ‘email marketing’
A Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreSay Hey! (It’s More Effective Than You Think)
by Sarah Warlick, copywriter and editor With the national election at a safe distance behind us, it’s a good time to analyze one of the controversial campaign tactics the Obama camp utilized from a marketing perspective. During the campaign, the Democratic candidate sent out a constant stream of emails to potential supporters with what…
Read MoreCombine Marketing Strategies to See the Best Results
by Sarah Warlick, copy editor New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the details in an online article, and the results are…
Read MoreMarketing is a courtship: drip marketing, trigger marketing and lead nurturing
by Kelly Lucas, Social Media and Marketing Manager When it comes to courting and sustaining a successful relationship with our significant other, we all know the basic rules: remember important dates like birthdays and anniversaries, notice if something is different like a new haircut and make sure to routinely remind the other person how…
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