I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…

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  by Sarah Warlick, copywriter and editor With the national election at a safe distance behind us, it’s a good time to analyze one of the controversial campaign tactics the Obama camp utilized from a marketing perspective. During the campaign, the Democratic candidate sent out a constant stream of emails to potential supporters with what…

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  by Sarah Warlick, copy editor New research proves the point – when marketers use social media in combination with email campaigns, they achieve a more powerful response. It seems like common sense and now VerticalResponse has done the research to prove it. MarketingProfs has the details in an online article, and the results are…

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