Posts Tagged ‘Facebook’
FedEx Small Business Grant Contest
bbr has entered the FedEx Small Business Grant Contest. Go here to vote.
Read MoreLove…Exciting and New
by Sarah Warlick, content director Come aboard. We’re expecting you… In honor of Valentine’s Day, we’re reporting on a brand new social media marketing opportunity that’s either horrifying or brilliant, depending on your point of view: Facebook ads for your love life. Yep, that’s what we said. The Lovebook is ready to launch you…
Read MoreWordsmith Party Time! Here Are the 2014 Words of the Year
by Sarah Warlick, content director Word nerds around the world are reveling in the revelations, vociferating their approval or beginning their well-reasoned rebuttals. The most exciting time of the year is finally at hand: the Words of the Year are here! This annual season of lexicographic joy is pure fun, with the added bonus of…
Read MoreThe Most Effective Social Media Platforms
by Kelly Lucas, client marketing director When asked what is the most effective social media platform for their organization, B2B marketers choose LinkedIn, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. This report is based on data gathered from a survey of 2,887 marketers in first quarter 2014. There’s quite a bit…
Read MoreLinkedIn Announces New Premium Experience
by Kelly Lucas, client marketing director Just like Twitter changed profiles to look more like Facebook, now LinkedIn is hopping on the “we all look alike” bandwagon. As announced today on their blog, LinkedIn will begin rolling out a new profile look for their premium members. The updates and enhancements include the following: Visually enhanced…
Read MoreFacebook Rolls Out New Updates for Business Pages
by Sarah Warlick, writer and copy editor Facebook is at it again. No, it’s not a revised privacy policy this time, thankfully. It’s a pretty significant redesign for business Pages. On March 10th, Facebook announced that they would soon begin switching Pages over to a single-column format like the one used for personal profiles. Does…
Read MoreDo You Know the Complete History of Social Media? [Infographic]
by Kelly Lucas, marketing and social media manager Most people, when they hear the term “social media,” think of online platforms like LinkedIn, Facebook and Twitter. However, long before there was even a world wide web, there were other media that enabled us to be social. Starting with the advent of postal service in 550…
Read MoreFacebook Adds Threaded Comments
by Sarah Warlick, copywriter and editor Finally, users can respond to individual comments on your accounting firm’s Facebook Page! It may seem like a small change, but for frequent social media users the lack of threading has been a longstanding irritant. It left perfectly sensible responses looking like non sequiturs because intervening replies had…
Read MoreNewsle Helps You Track News Alerts on Your Social Media Connections
by Kelly Lucas, marketing and social media manager If you’ve not yet heard about Newsle, then do I have a treat for you! Newsle is a platform that brings you news stories that feature your personal and professional connections. By connecting your LinkedIn and Facebook accounts to Newsle, the site will notify you whenever…
Read MoreSocial Media Sensitivity in Times of Tragedy
by Kelly Lucas, marketing and social media manager On Friday, when I learned about the shooting in Connecticut, I instantly became physically ill. Literally. My stomach was tied up in knots and I was openly weeping for those children. I was so very upset and like many, my nerves were frayed. Along with watching…
Read MoreBehold the power of social media (aka “Is that pot I smell?”)
by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…
Read MoreHootsuite AutoSchedule: Help for the Super Duper Busy Professional
by Kelly Googe Lucas, marketing and social media manager While you may get that using social media is a great part of your overall marketing strategy, it’s not always easy to be consistent with your posts if you are a particularly busy individual. Now Hootsuite has come out with a new feature that makes…
Read MoreSocial Media and Your Firm: A Love/Hate Relationship?
by Sarah Warlick, copywriter and editor You hear about the importance of using social media for your firm all the time, along with fantastic claims about the benefits it offers. While there’s a good case to be made that business use of social media is imperative and the benefits are proven daily by firms who…
Read MoreSocial Media Dreaming
by Sarah Warlick, writer and copy editor I’ve been devoting a lot of thought to social media lately between reading articles about it, writing some myself, helping manage it for clients and handling my own accounts. The result was that my brain helpfully carried on without me as I slept, entertaining me with a…
Read More“Kittens can be polarizing” and other nuggets of marketing wisdom
by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…
Read MoreHow Can You Be the ‘Most Wanted’ if Your Picture Isn’t on the Post Office Wall?
by Sarah Warlick, writer and copy editor Maybe the post office isn’t the best place for it, but don’t underestimate the importance of having a picture associated with your professional presence. Your website and your social media profiles absolutely need one. But what if you’re shy? You value your privacy, and your mother repeatedly…
Read MoreFacebook rolling out Timeline for businesses
by Kelly Lucas, Marketing & Social Media Manager In late 2011, Facebook began rolling out the new look for accounts, the Facebook Timeline. Like all of Facebook’s changes, it’s not had the best reception, though on a personal level, I love it. I find it to be very easy to navigate back to find…
Read MoreHow to Change your Facebook News Feed
by Kelly Lucas, marketing and social media manager I opened up my Facebook account this morning to find a great many of my friends and family kvetching about the new layout. At first I got a good giggle out of it. I mean, aren’t we used to changes on our social networking sites? They…
Read MoreSocial Media Policies Can Help Protect Firm And Prevent Damage
by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7 New media frontier requires strategic planning and execution. The social media phenomenon is a new, but inescapable, reality of contemporary culture. It’s hip and casual and trendy. But it’s also immensely powerful, which is why firms that jump…
Read MoreSocial Media Revolution Fuels Rainmaking At 21st Century Firms
Written by Bonnie Buol Ruszczyk, BBR Marketing Originally published in Public Accounting Report, Vol. XXXV, No. 7. One of the hottest topics among accounting firms lately is how to integrate the power of social media into firm marketing, rainmaking and communications. Some firms are using social media extensively; others are just now starting to…
Read More