Can You Keep a Secret?

By Bonnie |

  Published in AccountingToday, August 16, 2012 by Bonnie Buol Ruszczyk, president A few weeks ago I wrote a post entitled An Argument for Original Content that explained why I think investing in original content can be very valuable for your firm. Some of the biggest arguments against this tactic are skill and time. Professional services…

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An Argument for Original Content

By Bonnie |

  Published in AccountingToday on August 9, 2012 by Bonnie Buol Ruszczyk, president I am asked quite frequently about the pros and cons of writing original content – blog posts and newsletter articles mainly – versus purchasing canned articles from a content farm. Right off the bat, I will admit that I understand why so many…

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