Secure Your Google Analytics Data From Hackers

Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your site. Then you’re wasting time assessing numbers that are basically garbage. Worse yet, you have no idea…

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Free Data and Analytics Resources from Google

Analytical tools to help you measure marketing success and visualize data are hot stuff these days. Not only does clear visual reporting offer you valuable insight into the data, but it can be beautiful too! Google has long been one of the biggest providers of these rapidly evolving tools, and recent updates are further increasing…

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Should Your Firm Invest in Mobile and Video Marketing?

Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…

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Is “Ghost Spam Is Free From The Politics” In Your Google Analytics?

  by Kelly Lucas, client marketing director If you’ve checked your Google Analytics lately, you may have noticed something a little odd. Many are reporting seeing the strange phrase “Ghost spam is free from the politics, we dancing like a paralytics” in their referring keywords report. But wait a second, you don’t have that phrase…

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Google Gives Preference to Responsive Design

  by Kelly Lucas, client marketing director Is your website responsive? If not, come April 21st, 2015, Google will have something to say about that. As you’re probably already aware, optimizing your sites for mobile devices, like smart phones and tablets, is a good way to stay relevant, as more and more people are searching…

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“Kittens can be polarizing” and other nuggets of marketing wisdom

  by Kelly Googe Lucas, marketing and social media manager This past week I attended the second annual Digital Summit here in Atlanta. The event played host to nerds professionals of all types and offered workshops and panels that touched on the latest and greatest in digital marketing. I gleaned some great information and have…

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