It’s “Over” Grammar – It’s About Right and Wrong

  by Sarah Warlick, content director Following shamelessly on the heels of National Grammar Day on March 4th, the Associated Press’s official diction policy has been amended to allow (gasp) the use of ‘over’ to describe an amount greater than a specified quantity. No longer are writers required by the rules of accuracy and good…

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Word Nerds Rejoice! Weird Al Wrote A Song For Us

  by Kelly Lucas, client marketing director I’ve always been a fan of Weird Al Yankovic. The dude is just plain funny and has quite a way with words. Which, as he points out in his new song “Word Crimes” (a parody of Robin Thicke’s “Blurred Lines”), is a skill that too many others are lacking…

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Three Simple Steps Toward Grammatical Perfection

  by Sarah Warlick, writer and copy editor The Grammar Geek never gets to enjoy a nice trip to the supermarket or a relaxing read of the online news. Sure, she goes the same places you do and loafs about every bit as much or more, but everywhere she looks there are grammatical atrocities that…bother her. It’s…

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You Are What You Write

  by Sarah Warlick, copywriter and editor Language gives us the power to share thoughts, dreams, feelings and observations. It drives business relationships as well as personal ones, and does much to shape our perceptions of others. Our choice of words can deliver subtle messages masked behind the obvious ones as we talk to ourselves and…

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Grammar Counts for More than you Think

  by Sarah Warlick, copywriter and editor We at bbr marketing are sticklers for good grammar, and we advocate for this underemphasized area of competency on a regular basis. That makes sense for a company in the business of marketing and public relations, but we’re not the only people who notice the relative levels of…

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The Grammar Geek Goes for Broke

  by Sarah Warlick, copy editor The flurry of excitement surrounding BBR Marketing’s series on the niceties of grammar and punctuation has been gratifying in the extreme. We knew there were a slew of people who cared desperately about such matters! So now that we’ve got our language lobes all limbered up and are bursting…

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Sarah Addresses Readers’ Grammar Gripes

  by Sarah Warlick, copy editor or grammar geek, whichever you prefer It seems that a lot of people have specific grammar gripes, as well as areas where they’re unsure how to navigate. Perhaps we were each looking out the window in English class on different days. In response to some great comments and questions…

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Avoiding Common Writing Mistakes

  by Sarah Warlick, copy editor, BBR Marketing Writing is a basic cornerstone of business communication that most of us do every day. We’re judged on our ability to write clearly, and even though it’s not fair to gauge our professional abilities by our writing – who but a grammar geek has time to learn…

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