Make the Logo Bigger!

“I don’t want to tell you how to do your job, but….” This line ranks high among the least favorite of professionals in all kinds of fields. Though it’s intended to be polite, it is invariably followed by advice that, quite frankly, is probably terrible – in addition to doing exactly what the speaker claims…

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Bonnie Steps on her Soapbox and Defends Logo Design

I’ve got a bone to pick. (This is typically where my husband shakes his head and sighs.) Two organizations I know, both of whom I respect greatly, have recently rebranded. This is an exciting endeavor, and I know that both took the process very seriously. But when it came to creating a new logo, I…

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