Is All Publicity Good Publicity?

To some, any publicity is good publicity because it means you’re somehow relevant. Just ask Lindsey Lohan. Or, for that matter, Groupon. During this weekend’s SuperBowl, Groupon aired three spots, their first foray into offline advertising. While I can’t remember too much about most of the other commercials that aired that night, I quite vividly recall the Groupon ads. The problem is, so do most other viewers, and they are not happy about them.

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