Posts Tagged ‘language’
Join Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…
Read MoreAnd the Winner Is…
It’s that time again. Not Thanksgiving, or Christmas-in-November, or even the Election from the Black Lagoon. No, it’s the most exciting event of all – the wonderful moment when Oxford Dictionaries announces its Word of the Year! After a pretty rough year so far, we could all use something to celebrate and here it is:…
Read MoreYou Are What You Write
by Sarah Warlick, copywriter and editor Language gives us the power to share thoughts, dreams, feelings and observations. It drives business relationships as well as personal ones, and does much to shape our perceptions of others. Our choice of words can deliver subtle messages masked behind the obvious ones as we talk to ourselves and…
Read MoreThe Power of Proofreading
We all do it. Some more often than others. We are embarrassed when we are caught at it too. What am I talking about, you ask? Mistakes in your writing. Some may be small, like poor comma placement. Others can be big, like an incorrect word or bad subject-verb agreement. Even worse, misspelling a…
Read MoreBBR Marketing Takes On Stupid Corporate Lingo
There is a serious affliction that is spreading rampantly across the United States. For the longest time, no one really knew what to do to stem the spread of this disease, until now. I am talking about the disease known as stupidosis corporatus lingiosis, or in layman’s terms, stupid corporate lingo. You know exactly what I’m talking about, those pompous, multi-syllabic, often vague terms thrown about in Websites, marketing brochures and elevator speeches. They are (over)used to showcase the exceptional services and fantastic products a company or firm offers. The problem is that often these terms only serve to confuse the reader. How many times have you been on a website that used terminology that looked smart and sophisticated, but once you were done reading, you had no idea what the company does or sells?
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