Posts Tagged ‘law marketing’
Making the Business Case for Diversity, Equity & Inclusion (DEI)
As I talk to firms around the country, many people are interested in working on making their culture more inclusive, intentionally hiring a more diverse team and looking for ways to create an environment that aims to be more equitable. It is exciting to see firms starting to have these conversations internally, and in some…
Read MoreJoin Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…
Read MoreNew Facebook Algorithm Will Hurt Businesses
We’ve all heard the philosophical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?” But what about if you add interesting content to Facebook and no one sees it, does it exist? Or more on point, is it worth the effort? Facebook…
Read MoreYear-End Tax Tips and Other Good Ideas from Atlanta’s Most Trusted Advisors
With an eye to the close of 2016, Bonnie and Stone chatted with a tax planner and a financial planner on the latest episode of Atlanta’s Most Trusted Advisors on Atlanta Business Radio. Their guests were CPA and tax partner Alicyn McCloud of FinLogic and Emily Foulkes, a financial planner with Foulkes-Steele Wealth Management. The…
Read MoreWhen It Comes to SEO, Size Doesn’t Matter
Page rank matters for firms that generate web content, so employing the right strategies to boost that rank is always a hot topic. Like most important issues hidden in cloud of mystery, there’s a lot of misinformation surrounding it as well. One of the most common misperceptions about SEO is that you can improve your…
Read MoreMarketing at its Best
by Bonnie Buol Ruszczyk, president I love creative marketing. We’ve written before about fun campaigns, or situations where companies have reacted quickly to unique circumstances. This is another example of creative, spur-of-the-moment marketing and when I saw it, I just had to share. If you aren’t familiar with Ellen’s show, you may not realize that…
Read MoreLet Your Clients Do the Talking
Published in AccountingToday on May 27, 2014. by Bonnie Buol Ruszczyk, president Between the rising popularity of content marketing and the fact that it isn’t going anywhere soon, many firms these days find themselves pondering the important question, “What do we have to say?” The possibilities are endless! Rather than getting bogged down in existential…
Read MoreStrong Growth Leads to Exciting Changes at bbr marketing
Continued growth leads to expansion and internal promotions for Atlanta firm bbr marketing. ATLANTA – January 6, 2013 – Atlanta-based marketing company bbr marketing has acquired additional talent to help the firm meet increasing client demand. Madison (Maddy) Rojo joins the firm as a Junior Designer, contributing her creative talent and technical expertise to…
Read MoreSatisfied Staff Support Strong Branding Efforts in a Competitive Marketplace
Published in Accounting Today on January 28, 2013 by Sarah Warlick, copywriter and editor Keeping your clients happy is one key aspect of positive marketing. Although it’s often overlooked, keeping your employees happy is another. High employee turnover costs businesses in every industry money, time and productivity. The resource drain from staff churn can…
Read MoreShould we Hire or Outsource for Our Marketing Needs? The Discussion Continues
by Sarah Warlick, copywriter and editor You’ve got the work to keep a marketer busy and you can afford to hire one. What else can help you decide on the best option? When we left off we were discussing ways to establish the best source of marketing help for your firm, in-house or outsourced. In…
Read MoreShould You Hire or Outsource for Marketing Assistance?
Published in AccountingToday on February 13, 2013 by Sarah Warlick, copywriter and editor This question comes up again and again for many firms. To clear up the lingering confusion and make things simple for you, bbr marketing is willing to go out on a limb and say definitively: It depends. With that out of the…
Read MoreWho ‘Owns’ the Relationships That Arise From Your Firm’s Social Media Presence?
by Sarah Warlick, copywriter and editor A brilliant blogger or talented tweeter creates strong relationships with the audience that follows your firm. What does that mean when personnel changes occur? It’s an interesting question, one of the new horizons that accompany the rise of social media as a branding tool. Companies are beginning to…
Read MoreSocial Media Lessons from Hurricane Sandy
by Sarah Warlick, copywriter and editor In the drama and danger of superstorm Sandy, many social media users forgot one critical rule for sharing information. Frankenstorm turned out to be as severe as promised, if not more so. The entire world watched Sandy unleash her impressive fury on New Jersey, New York City and the entire…
Read MoreOur Halloween Mailing Is Causing Quite a Stir!
by Bonnie Buol Ruszczyk, president (zombie on the left) Many of you should have received our Halloween mailing by now and I’m happy to say it’s getting a pretty strong and positive response. I’ve also received quite a few questions about it, which I’ll do my best to answer below. And if you want…
Read MoreMicrosoft Office 2013 Joins the Social Media Revolution with Integrated LinkedIn Access
by Sarah Warlick, Copywriter and Editor The next version of Microsoft Office, due out next year, will sync your LinkedIn account seamlessly to the productivity suite’s functions. When you sign in to Outlook using your LinkedIn username and password you’ll be able to access status updates, profile pictures and contact information from all of…
Read MoreAn Argument for Original Content
Published in AccountingToday on August 9, 2012 by Bonnie Buol Ruszczyk, president I am asked quite frequently about the pros and cons of writing original content – blog posts and newsletter articles mainly – versus purchasing canned articles from a content farm. Right off the bat, I will admit that I understand why so many…
Read MoreI Know You Have Something to Say…
by Bonnie Buol Ruszczyk, president As some of you know, I have been doing a good deal of speaking lately. While I still get nervous beforehand, it’s not paralyzing like it used to be. It’s truly an honor to be asked to share my knowledge with a group – one that I do not…
Read MoreThe Small Bits of Paper That Just Won’t Die (And Why I Secretly Hope They Never Do)
by Bonnie Buol Ruszczyk, president (Printed in AccountingToday on July 24, 2012) I have a confession to make: I love business cards. Let me explain. Yes, I am all over social media and the benefits it provides. We run a nearly paperless office environment and make excellent use of our scanner on a regular basis.…
Read MoreFlying Solo – Baby Steps
It seems there are quite a few solo marketing directors out there, and I got some fantastic input when I asked for responses. So, now we are going to call this a series! This interview was with Katie Springob, marketing director for Rippe & Kingston in Cincinnati. Katie serves as a solo marketing person at this firm of 105 employees, which is quite the task. (I know, I’ve done it too!) Her input below is great for any law or accounting firm marketing directors, whether you are on your own or not.
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