Posts Tagged ‘marketing challenges’
Flying Solo – Advice for a Marketing Department of One
Being the sole right brain in a sea of left brains is challenging. But this is just the situation that many accounting and legal marketing people find themselves. It is very common that all marketing functions are handled by one person at firms; I did just this myself at one time. So to get a bit of insight into the challenges and joys, as well as gain some advice for anyone in a similar role, I interviewed Cindy Hagemann, Marketing Director at Wall, Einhorn & Chemitzer P.C. in Norfolk, Virginia. She offers some great insight and advice!
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