Join Me on My Campaign to End Hyperbolic Language

During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…

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Esoteric Mysteries of the PDF

Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…

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A Smorgasbord of Digital Marketing Trivia

I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…

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Track Specific Groups with Google Analytics’ Cohort Analysis

Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…

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