Posts Tagged ‘marketing for cpas’
Join Me on My Campaign to End Hyperbolic Language
During the seemingly never-ending election season we are in, we are hearing a lot of “worst ever” and “best ever” comments, neither of which were true in most cases. (And don’t worry, this isn’t a political post; I’ll let others handle that quagmire.) But it did make me start noticing how often we are bombarded…
Read More6 Bits of Expert Advice to Help You Prepare and Get Through Your Next Presentation
We’ve all heard the statistics – more people are afraid of public speaking than just about anything else. I read once that glossophobia (the technical term for the fear of public speaking or speech anxiety) ranked higher even than fear of getting eaten by a shark. In reality, that particular statistic is likely because we…
Read MoreLinkedIn Company Pages Are Changing
LinkedIn is about to roll out a major update to Company Pages, so round up your design team and social media page administrators. You won’t have to start from scratch, because content will automatically be migrated to the new format, but what you will need is an updated cover image, logo and tagline. The company…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreCan Pokémon Go Work in Your Firm’s Marketing Mix?
Pokémon Go mania is taking over! Even if you aren’t that into mobile device games or have ever cared about Pokémon, it’s likely you’ve at least heard about this new phenomenon. In order to catch the little critters, users have to wander around to find new ones. And because many people aren’t paying attention to…
Read MoreTake a Bite Out of Shark Week Marketing
Did you know that it’s Shark Week? Of course you did, how could you not know, it’s all over the place! And I’ll wager that awareness isn’t solely through the marketing and advertising efforts of Discovery, the home station of Shark Week. When Shark Week first launched in the summer of 1988, it captured the…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreTrack Specific Groups with Google Analytics’ Cohort Analysis
Many businesses use ‘big data’ to inform their decisions these days, but you don’t have to be a corporate behemoth to benefit from data analysis. Google Analytics gives you all kinds of detailed information (for free!) that you can use to see what’s working and what’s not within your firm’s overall marketing strategy. How many…
Read Morebbr marketing news: Top 5 Marketing Mistakes by CPAs
Author of New AICPA Guide on Online Marketing Lists Pitfalls to Avoid NEW YORK (June 10, 2015) – It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence –…
Read MoreIt’s Time to Spruce Up Your Firm’s Website
Bonnie recently created a video for the Client Knowledge Center on how CPA firms can improve their websites and turn them into true business development tools. You can watch it here. We’d love your feedback and feel free to share as well!
Read More