Ringling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity

Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already resulted in the elimination of elephants from performances in 2016. However, Ringling Bros. bravely pushed on, determined to…

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A January To-Do List for Your Firm

How are those New Year’s resolutions going? By now you’ve already trained for a marathon, made a workable budget and thrown out every piece of Tupperware without a lid that fits, no doubt. With all that done, let’s think about ways to get your firm in good shape and ready for 2017 before things get…

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Secure Your Google Analytics Data From Hackers

Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your site. Then you’re wasting time assessing numbers that are basically garbage. Worse yet, you have no idea…

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Esoteric Mysteries of the PDF

Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…

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LinkedIn Groups: A Fresh New Face

  by Rachael Pass, marketing intern LinkedIn is doing a some major redecorating lately and has launched a revamped LinkedIn Groups, with a sleek “new and improved” attitude. The new LinkedIn Groups offers more features for interactivity and boasts a cleaner, more streamlined look. LinkedIn Groups is one of the most popular products on LinkedIn.…

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