How Executing Your Marketing is Like Giving Birth

  by Kelly Lucas, client marketing director On July 3rd, I gave birth to a bouncing baby boy we named Joey. For nine months I had focused all my efforts and energy around getting everything in place for him. While preparing, it struck me, “Funny, planning and implementing marketing is a lot like giving birth.”…

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Law Firm Marketing: It’s Like Working Out (Really)

The Lawyerist has asked me to write guest blogs on marketing for law firms, and my first one is up today! Here’s the first paragraph and a link to the full article. Enjoy and pass it along! I’ve recently had a number of conversations with professional service providers and other marketing consultants on the topic…

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