Posts Tagged ‘offensive marketing’
Cruising the Fine Line Between Edgy and Unacceptable
by Sarah Warlick, content director Marketing isn’t always black and white. Judgment calls are part of the job when it comes to deciding what works for your audience. One of the challenges in marketing – whether you’re trying to sell shoes, services or Swiss chalets – is finding the sweet spot in your communications.…
Read MoreWhen Marketing Becomes a Declaration of War
by Sarah Warlick, copywriter and editor There’s a fine line between attention-grabbing, creative marketing ideas and those that enrage and lose consumers for a business. The trouble with that line is that it’s not only hair-thin, it’s charmingly movable. Good judgment won’t always let you discern between the right and wrong sides of that all-important line…
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