I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…

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  by Kelly Lucas, client marketing director As the administrator and moderator for a LinkedIn Group, I received an email this morning alerting me that there are some changes on the horizon. Namely, groups are about to be re-categorized as “Standard” or “Unlisted.” Details from the email: Simpler privacy settings. Now, there are just two…

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  bbr marketing, an Atlanta-based firm specializing in marketing strategy and tactical implementation for professional services organizations, has written and released their first book, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age. This book, published through the American Institute of Certified Public Accountants (AICPA), describes a variety of strategies…

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Author of New AICPA Guide on Online Marketing Lists Pitfalls to Avoid NEW YORK (June 10, 2015) – It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence –…

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  by Sarah Warlick, content director Professional bios come in every imaginable length, from the briefest of single lines to detailed compilations that require many hundreds of words. What’s the best length for yours? Figuring out the best length for a professional bio isn’t always a straightforward matter. Based on the wide variation one sees…

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  by Sarah Warlick, content director The votes are in and net neutrality is now a policy protected by law. Internet junkies rejoice! After months of worrying, what-if-ing and lobbying on both sides, the Federal Communications Commission has voted 3-2 to adopt net neutrality rules that ban “paid prioritization.” The rules make it illegal for…

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  by Kelly Lucas, client marketing director To help businesses consolidate their marketing efforts and be a little more efficient with their time, Google announced their latest initiative Google My Business. The new service doesn’t introduce anything different to the Google marketing mix other than putting everything in one spot for easier and quicker access. Says…

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  Hinge Marketing recently reached out to us on Twitter, and I’ve enjoyed getting to know them in the last few weeks. I was interested in the research they had done with professional service firms, so agreed to have them guest post on the BBR Marketing blog. Now that I see their results, I’m pretty…

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