Posts Tagged ‘professional services firms’
A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and a presence on social media. Being a small office, it’s not a huge presence, but you can find him on Twitter, Facebook and LinkedIn, plus reviews on Yelp and Kudzu and listings on local search…
Read MoreBest Practices for Using Data in Your Content
Blog posts and other written content often contain references to data. Including facts and figures in your work helps convey quantitative context to readers as well as giving them confidence that the points you’re making are backed up by solid research. It’s important to conduct due diligence before using this sort of information, however,…
Read MoreShould Google’s Project Owl Concern Marketers?
Project Owl is Google’s latest effort to ensure the search results it offers web users are solid, respectable and believable sources for information.
Read MoreTime Is Running Out to Save Your LinkedIn Data
Do you use the helpful Notes, Tags and Reminders tools on LinkedIn? If so, you’ve only got a couple weeks left to download and save this content before it disappears forever. The feature that lets you add Reminders associated with contacts is no longer available, but the Notes and Tags you’ve saved previously are still…
Read MoreNewsletters: An Underappreciated Business Development Tool
Newsletters can and do drive new clients into your capable arms.
Read MoreFree Marketing Automation from MailChimp
If you’ve been considering marketing automation for your firm, you’ll be happy to hear that MailChimp is now offering a suite of free automation tools. It’s a sweet deal, allowing those with the free versions of MailChimp accounts to use the tools that were previously available only to paid users. In addition to the perfect…
Read MoreBeware the Ides of March!
If there was ever a day with bad branding, it’s March 15th. Beware the Ides of March! You’ve heard this warning, undoubtedly, and probably recall that it’s got something to do with Shakespeare. But what is it, really? Are Ides vicious, bloodthirsty beasts that wake up from a long hibernation in March and dine on…
Read MoreWhen You and Your Partner Split Up, What Happens to the URL?
What to do when the firm’s URL outlives the professional partnership.
Read MoreRingling Bros. & Barnum and Bailey’s Missed Rebranding Opportunity
Last week, The Ringling Bros. & Barnum and Bailey Circus announced that after 146 years of entertaining the masses, they were closing down. For some this was a victory, as the protests over their animals had already resulted in the elimination of elephants from performances in 2016. However, Ringling Bros. bravely pushed on, determined to…
Read MoreA January To-Do List for Your Firm
How are those New Year’s resolutions going? By now you’ve already trained for a marathon, made a workable budget and thrown out every piece of Tupperware without a lid that fits, no doubt. With all that done, let’s think about ways to get your firm in good shape and ready for 2017 before things get…
Read MoreSecure Your Google Analytics Data From Hackers
Using Google Analytics data is a great way to learn more about what’s working on your website and track progress toward your marketing goals. Sometimes, however, the data you see may not reflect what’s actually happening on your site. Then you’re wasting time assessing numbers that are basically garbage. Worse yet, you have no idea…
Read MoreHumor and Serious Can Work Together in Marketing
Have you seen the Idris Elba “Be My Valentine” video making the rounds on social media? If not, oh my, are you in for a treat! For your viewing pleasure: I don’t know about you, but I’m feeling incredibly charitable right now. And that, my friends, is marketing that does its job. Most of us…
Read MoreEsoteric Mysteries of the PDF
Have you ever copied text from a PDF file and pasted it somewhere else, comfortable in the knowledge that it had already been proofed and approved, only to find that certain letters were missing? If not, it’s time to get a little uncomfortable. That’s because there’s a strong likelihood you have used this finalized copy…
Read MoreGet Serious About Using SSL, or Get Penalized by Google
With cyberscurity, data breaches and identity theft in the news all too often these days, Google is nudging website owners to take steps toward a safer online environment for their audiences. Starting in 2017, the company will be penalizing sites that don’t use a secure socket layer (SSL) on their Chrome browser, and notifying Chrome…
Read MoreGreat Gift Ideas for Your Clients and Other Deserving Professionals
As the winter holidays approach, individuals and firms alike often struggle to find the perfect gifts. Atlanta Professional Advisors, a group of business owners and thought leaders of which Bonnie is a part, recently discussed the annual challenge and shared our favorite solutions for the present dilemma. We’ve got no idea what you should give…
Read MoreAnd the Winner Is…
It’s that time again. Not Thanksgiving, or Christmas-in-November, or even the Election from the Black Lagoon. No, it’s the most exciting event of all – the wonderful moment when Oxford Dictionaries announces its Word of the Year! After a pretty rough year so far, we could all use something to celebrate and here it is:…
Read MoreLinkedIn Company Pages Are Changing
LinkedIn is about to roll out a major update to Company Pages, so round up your design team and social media page administrators. You won’t have to start from scratch, because content will automatically be migrated to the new format, but what you will need is an updated cover image, logo and tagline. The company…
Read MoreName That Presidential Campaign Slogan
Who’s up for another bbr marketing survey? I know I am! But first, the results from our Halloween Cards survey, drum roll please…. The winner, with 43.3% of the votes, is The Witches of bbr marketing! Last place went to the Snakes & Ladders game, with a mere 3.3%. Guess you guys like seeing our…
Read Morebbr marketing news: Atlanta Firm Owner Named to CPA Practice Advisor’s Most Powerful List
Bonnie Buol Ruszczyk makes the cut as one of the accounting profession’s most powerful women, according to an annual list designated by CPA Practice Advisor Magazine. October 2016 – Atlanta – The owner and president of Atlanta-based bbr marketing has been included in CPA Practice Advisor’s 2016 roster of the Most Powerful Women in Accounting.…
Read MoreWhat is Your Favorite bbr marketing Halloween Card?
Each month, bbr marketing will host a vote to find out what tickles your marketing fancy, with results revealed in a follow-up post. Have an idea for one of our surveys? Let us know! Most professionals send out cards to clients to celebrate the winter holidays. That’s a wonderful sentiment and we whole-heartedly encourage everyone…
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