Posts Tagged ‘professional services’
A Million-Dollar Marketing Plan Can’t Beat a Million-Dollar Smile
A professional services provider I know does a pretty good job of marketing. He’s got a good, downtown location and a presence on social media. Being a small office, it’s not a huge presence, but you can find him on Twitter, Facebook and LinkedIn, plus reviews on Yelp and Kudzu and listings on local search…
Read MorePresentations Hold Lasting Power
When was the last time you had a speaking engagement? If the answer is “never” or “a long time ago” you may want to focus on finding an opportunity to present to an audience, either in person or through a live webinar or another online option. Many people ignore these valuable chances to address a…
Read MoreTalk More, Think More Creatively
Free-flowing conversation between colleagues can be a valuable source of ideas that help your firm perform at its highest level.
Read MoreSave the Endangered Period!
The next time you’re ready to begin a rant about these kids today, you might want to add this to list of youthful transgressions: Millennials are driving a language trend that could result in the demise of the period. That’s right, those young people are managing to pose a threat to proper punctuators everywhere with…
Read MoreWhat’s In a Name? Weird History & Fascinating Trivia
Does your firm’s name include the surnames of a few partners, all joined by the familiar ampersand symbol? Many professional services firm names do contain this common character, which is often emphasized as a significant design element. Everyone knows how to pronounce it and that it’s used to link items in a series, but far…
Read MoreFind Out What It’s Like to Be Your Client
by Sarah Warlick, content director Ever wonder what it’s really like to be a client working with your firm? That’s important information and try as you might, you’re simply not going to find out by looking at your own experience or that of your staff. The solution is simple: engage professional help to conduct client interviews…
Read MoreStand Out by Targeting Underserved Markets
by Sarah Warlick, content director So often in marketing, we hear clients asking that old question, “How can I stand out in a crowded professional landscape?” We help them answer it with a variety of customized marketing strategies based on what makes them different. Before we can do that, though, we spend a good…
Read MoreLocation, Location, Location
by Sarah Warlick, content director What are the three most important things in real estate? Location, location and location! Everyone has heard that old adage, because though trite it is undoubtedly correct. And while professional services providers may not be as attuned to geography as those selling properties, they can and should still consider the…
Read MoreIt’s “Over” Grammar – It’s About Right and Wrong
by Sarah Warlick, content director Following shamelessly on the heels of National Grammar Day on March 4th, the Associated Press’s official diction policy has been amended to allow (gasp) the use of ‘over’ to describe an amount greater than a specified quantity. No longer are writers required by the rules of accuracy and good…
Read MoreYou Don’t Have to Break New Ground to Contribute
by Sarah Warlick, content director “It’s been done” shouldn’t keep you from starting a conversation or stating your position. Blogging, tweeting and all the other opportunities to contribute to the social media conversation can be intimidating for a lot of professionals, particularly when they feel that they have to come up with completely original…
Read MoreWordsmith Party Time! Here Are the 2014 Words of the Year
by Sarah Warlick, content director Word nerds around the world are reveling in the revelations, vociferating their approval or beginning their well-reasoned rebuttals. The most exciting time of the year is finally at hand: the Words of the Year are here! This annual season of lexicographic joy is pure fun, with the added bonus of…
Read More7 Surefire Strategies to Capture and Hold Your Audience’s Attention
by Sarah Warlick, content director As anyone who’s done any public speaking roles knows, it’s critical to gain the attention of your listeners in the initial few moments of your presentation. According to Darlene Price, author of Well Said! Presentations and Conversations That Get Results and president of Well Said, Inc., you have 60…
Read MoreTaxes and Springtime: A Match Made Somewhere Awful
Published on AccountingToday on April 22, 2014. by Sarah Warlick, content director Tax season has come and gone again, in its annual waltz of terror. Did you enjoy the whirl? That’s probably not a realistic question, considering how most people feel about the spring ritual of feeding and tending the IRS. Individual or business owner, there’s…
Read MoreAtlanta Niche Marketing Firm Adds New Talent
In response to consistent growth, bbr marketing in Atlanta expands their team to further enhance client service capabilities. April 11, 2014 – Atlanta, GA – Atlanta-based professional services marketing company bbr marketing is pleased to announce the addition of Tina Winslett as the firm’s operations and traffic manager. Tina brings considerable knowledge and experience to…
Read MoreRescue Your LinkedIn Recommendations Before They Disappear
by Sarah Warlick, content director You know those lovely words in praise of your firm that you proudly display on the firm’s LinkedIn Products & Services tab? Guess what? They’re going to disappear, along with the tab! In the latest round of social media changes, LinkedIn is retiring their Products & Services tab as of April 14. That means…
Read MoreClient News: The Georgia Society of CPAs Celebrates New Office Location
Newly designed office created to meet the needs of expanding organization ATLANTA (February 2014) – This month The Georgia Society of Certified Public Accountants (GSCPA), a growing and ambitious association for CPAs across Georgia, moved its offices to the Concourse Corporate Center located in Atlanta’s Central Perimeter area to continue meeting the needs of the…
Read MoreStrong Growth Leads to Exciting Changes at bbr marketing
Continued growth leads to expansion and internal promotions for Atlanta firm bbr marketing. ATLANTA – January 6, 2013 – Atlanta-based marketing company bbr marketing has acquired additional talent to help the firm meet increasing client demand. Madison (Maddy) Rojo joins the firm as a Junior Designer, contributing her creative talent and technical expertise to…
Read MoreThe Business Benefits of Being Brutally Honest
by Kelly Lucas, marketing and social media manager It was the first day of my freshman year of high school. As I sat in my homeroom seat waiting for the bell to ring, a kid walked in and sat down next to me. He was new to the school, and having been the new kid…
Read MoreSame Goal, Different Results
by Sarah Warlick, copywriter and editor Your firm’s marketing style makes a real difference in the way your audience thinks about you. Marketing techniques may share a goal, but their effects on your audience vary based on your choice to use an inbound or outbound approach. Both exist to draw new clients, enhance firm reputation and…
Read MoreTell me Something Good…
Published in AccountingToday on October 11, 2012 (with slight revisions) by Bonnie Buol Ruszczyk, president We spend our days (and some nights and weekends) helping our professional services clients communicate what they do, who they serve and most importantly, how they are different. We do this through their websites, collateral materials, blog posts, articles, presentations and…
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