Flying Solo – Baby Steps

It seems there are quite a few solo marketing directors out there, and I got some fantastic input when I asked for responses. So, now we are going to call this a series! This interview was with Katie Springob, marketing director for Rippe & Kingston in Cincinnati. Katie serves as a solo marketing person at this firm of 105 employees, which is quite the task. (I know, I’ve done it too!) Her input below is great for any law or accounting firm marketing directors, whether you are on your own or not.

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