Social Media and Your Firm: A Love/Hate Relationship?

  by Sarah Warlick, copywriter and editor You hear about the importance of using social media for your firm all the time, along with fantastic claims about the benefits it offers. While there’s a good case to be made that business use of social media is imperative and the benefits are proven daily by firms who…

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So you’ve got a Twitter account. Now what?

  by Kelly Lucas, marketing and social media manager You’ve finally decided to try “the Twitter” about which all the kids are raving. You go to the main website, enter your email and create a Twitter name, or “handle,” and sit back to wait for the magic to happen. So now what? While this one…

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