Posts Tagged ‘social media marketing’
LinkedIn Company Pages Are Changing
LinkedIn is about to roll out a major update to Company Pages, so round up your design team and social media page administrators. You won’t have to start from scratch, because content will automatically be migrated to the new format, but what you will need is an updated cover image, logo and tagline. The company…
Read MoreA Smorgasbord of Digital Marketing Trivia
I recently attended Digital Summit Atlanta, a conference dedicated to sharing insights and educating attendees about online marketing and its many opportunities. This year’s event was definitely informative – I learned about emerging trends, bandwagons to avoid and interesting new tricks to be used with the old dogs of digital marketing. In between sessions, each stage…
Read MoreWhen Life Gives You Uneaten Hamburgers: The Marketing Genius of #SadPapaw
The Internet is full of super dumb things, super scary things, and sometimes, super awesome things. Case in point: the story of Sad Papaw. A couple weeks back, Twitter user @kelssseyharmon shared a photo of her Papaw looking a bit down while eating his burger. Turns out he’d cooked twelve burgers for his six grandkids and…
Read MoreCareful What You Do on Social Media
by Sarah Warlick, content director Ready for some serious Twitter drama? LeBron James quit following his own team! What is he thinking? How could anyone do anything so awful? What does it mean for the playoffs? Does his action reflect deep divisions within the Cavs community that point to a disastrous end of the…
Read MoreYour LinkedIn Group Is About To Become Unlisted
by Kelly Lucas, client marketing director As the administrator and moderator for a LinkedIn Group, I received an email this morning alerting me that there are some changes on the horizon. Namely, groups are about to be re-categorized as “Standard” or “Unlisted.” Details from the email: Simpler privacy settings. Now, there are just two…
Read MoreNew FTC Rules for Social Media Marketers
by Sarah Warlick, content director There has always been a certain amount of murkiness surrounding the protocols for disclosing paid relationships in social media marketing. Given the newness of the entire area, some confusion is to be expected on the parts of both participants and rule makers. Even the rules that did apply have…
Read Morebbr marketing news: National Organization Selects Atlanta Firm As Marketing Book Authors
bbr marketing, an Atlanta-based firm specializing in marketing strategy and tactical implementation for professional services organizations, has written and released their first book, Take Your Marketing Online: Proven Ways to Grow Your Firm in the Digital Age. This book, published through the American Institute of Certified Public Accountants (AICPA), describes a variety of strategies…
Read Morebbr marketing news: Top 5 Marketing Mistakes by CPAs
Author of New AICPA Guide on Online Marketing Lists Pitfalls to Avoid NEW YORK (June 10, 2015) – It’s not enough to place a CPA shingle outside your office and wait for clients to beat a path to your door. To grow in the digital age, you need to have a strong online presence –…
Read MoreSending Private Direct Messages on Twitter Just Got Easier
by Kelly Googe Lucas, client marketing director In a post on their blog yesterday, Twitter announced they are making it easier for users to send and receive a Direct Message (DM) on the popular platform. Historically, if you wished to send a private DM to another user, it was required that you followed each other.…
Read MoreHow to Find Your Firm’s Voice on Social Media
by Sarah Warlick, content director Understanding the technical requirements for publishing an update on your social media profiles is an important step to using the platforms. Unfortunately, it’s not the only hurdle users face in their quest to help their firms with this powerful new media. What should you share and how should you…
Read MoreMarketing Lessons from the Pallas Cat
by Kelly Lucas, client marketing director When trying to come up with content to create or share, often people try to think of ground-breaking, earth-shattering or mind-blowing content that will educate the masses and stimulate intellectual conversations. And that’s a good thing. You want the majority of your content marketing strategy to be focused on…
Read MoreThe Most Effective Social Media Platforms
by Kelly Lucas, client marketing director When asked what is the most effective social media platform for their organization, B2B marketers choose LinkedIn, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. This report is based on data gathered from a survey of 2,887 marketers in first quarter 2014. There’s quite a bit…
Read MoreLinkedIn Announces New Premium Experience
by Kelly Lucas, client marketing director Just like Twitter changed profiles to look more like Facebook, now LinkedIn is hopping on the “we all look alike” bandwagon. As announced today on their blog, LinkedIn will begin rolling out a new profile look for their premium members. The updates and enhancements include the following: Visually enhanced…
Read MoreRescue Your LinkedIn Recommendations Before They Disappear
by Sarah Warlick, content director You know those lovely words in praise of your firm that you proudly display on the firm’s LinkedIn Products & Services tab? Guess what? They’re going to disappear, along with the tab! In the latest round of social media changes, LinkedIn is retiring their Products & Services tab as of April 14. That means…
Read MoreMaintain Your Reputation on LinkedIn with These 5 Tips
LinkedIn is for professional networking, but is your behavior there truly professional? Follow these five rules to be sure you’re not inadvertently violating the professional protocol for using the site. With LinkedIn growing in popularity as a networking and publishing platform, it’s good policy to doublecheck your own behavior on the site as well as…
Read MoreAre the Elephants Willing to Forget?
by Sarah Warlick, writer and copy editor Those fun Facebook pictures live on far, far beyond the point you wish they would. Does this mean you can never get past them? Only the voters know for sure. Social media is awesome. Before its advent, when you got drunk in a cute outfit and performed alcohol-fueled…
Read MoreSocial Media Interaction Leads to More Referrals
by Bonnie Buol Ruszczyk, president I’ve been doing quite a bit of speaking lately, primarily on the topic of content marketing and social media. The audiences tend to include everyone from ardent believers (thank you for your nods and smiles) to complete skeptics (I can see your eyes rolling from the front of the room)…
Read MoreFacebook Adds Threaded Comments
by Sarah Warlick, copywriter and editor Finally, users can respond to individual comments on your accounting firm’s Facebook Page! It may seem like a small change, but for frequent social media users the lack of threading has been a longstanding irritant. It left perfectly sensible responses looking like non sequiturs because intervening replies had…
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