Careful What You Do on Social Media

  by Sarah Warlick, content director Ready for some serious Twitter drama? LeBron James quit following his own team! What is he thinking? How could anyone do anything so awful? What does it mean for the playoffs? Does his action reflect deep divisions within the Cavs community that point to a disastrous end of the…

Read More

Twitter Introduces Interactive Twitter Polls

  by Kelly Lucas, client marketing director In the past, if you wanted to survey the Twitter-sphere, you had to create a special hashtag and manually track and count the responses. Ain’t nobody got time for that! But as luck would have it, Twitter has announced the introduction of Twitter Polls. With this new feature,…

Read More

Sending Private Direct Messages on Twitter Just Got Easier

  by Kelly Googe Lucas, client marketing director In a post on their blog yesterday, Twitter announced they are making it easier for users to send and receive a Direct Message (DM) on the popular platform. Historically, if you wished to send a private DM to another user, it was required that you followed each other.…

Read More

The Most Effective Social Media Platforms

  by Kelly Lucas, client marketing director When asked what is the most effective social media platform for their organization, B2B marketers choose LinkedIn, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. This report is based on data gathered from a survey of 2,887 marketers in first quarter 2014. There’s quite a bit…

Read More

Is All Fair in Love and Social Media War?

by Matt Galchick, intern If a tweet gets posted and deleted before anyone gets a chance to read it, did it even exist? According to a Los Angeles jury, the answer is “No.” In what is being considered a ground breaking case by many, a forensics team in the first ever “Twibel” (Twitter libel) case spent…

Read More

Really, It’s Just Chatting

  by Bonnie Buol Ruszczyk, president Last week, we closed the office on Friday for our annual bbr marketing planning day. As most of you know, it’s tough to completely shut down, even for just one day, but we have found that it is time well spent. We take a look at the year that is…

Read More

The Little Blue Bird Enters the Big Leagues

  by Sarah Warlick, writer and copy editor With a very successful initial public offering behind it, Twitter has more to boast of than ever. Try these ideas to harness the power of the platform. Following its strong IPO last week and a couple years of rapid growth behind it, Twitter is riding high every way…

Read More

Do You Know the Complete History of Social Media? [Infographic]

  by Kelly Lucas, marketing and social media manager Most people, when they hear the term “social media,” think of online platforms like LinkedIn, Facebook and Twitter. However, long before there was even a world wide web, there were other media that enabled us to be social. Starting with the advent of postal service in 550…

Read More

Social Media Sensitivity in Times of Tragedy

  by Kelly Lucas, marketing and social media manager On Friday, when I learned about the shooting in Connecticut, I instantly became physically ill. Literally. My stomach was tied up in knots and I was openly weeping for those children. I was so very upset and like many, my nerves were frayed. Along with watching…

Read More

Behold the power of social media (aka “Is that pot I smell?”)

  by Kelly Googe Lucas, marketing and social media manager Recently, Bonnie and I traveled to New York and Connecticut for some business meetings. We visited the High Line in Manhattan (very pretty) and met with a client at the Standard Biergarten (very cool). I’m telling you, a biergarten by the water in New York…

Read More

LinkedIn is Getting a Facelift

  by Kelly Googe Lucas, marketing and social media manager First Twitter gets a new ‘do, then Twitter dumps LinkedIn, so of course LinkedIn has to one-up the bird and get a completely new look. In the next few weeks, LinkedIn will begin rolling out a fresh new look for their homepage. In the latest…

Read More

Twitter Splits from LinkedIn: It’s Me, Not You

  by Kelly Googe Lucas, marketing and social media manager While some have bemoaned (and some smirked at) the divorce of Katie Holmes and Tom Cruise, there was another equally earthshaking split this weekend. Twitter left LinkedIn. Yes, it’s a sad day in the social media world, leaving many to ask the question “How could…

Read More

Social Media and Your Firm: A Love/Hate Relationship?

  by Sarah Warlick, copywriter and editor You hear about the importance of using social media for your firm all the time, along with fantastic claims about the benefits it offers. While there’s a good case to be made that business use of social media is imperative and the benefits are proven daily by firms who…

Read More