Posts Tagged ‘YouTube’
Should Your Firm Invest in Mobile and Video Marketing?
Of all the many marketing strategies available, mobile and video are projected to grow the most rapidly over the next couple years. However, they’re not always the simplest options or the cheapest. So are they a good investment for your firm, and will they yield an acceptable rate of return on your marketing resources? The…
Read MoreThe Most Effective Social Media Platforms
by Kelly Lucas, client marketing director When asked what is the most effective social media platform for their organization, B2B marketers choose LinkedIn, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. This report is based on data gathered from a survey of 2,887 marketers in first quarter 2014. There’s quite a bit…
Read MoreWhen Marketing Becomes a Declaration of War
by Sarah Warlick, copywriter and editor There’s a fine line between attention-grabbing, creative marketing ideas and those that enrage and lose consumers for a business. The trouble with that line is that it’s not only hair-thin, it’s charmingly movable. Good judgment won’t always let you discern between the right and wrong sides of that all-important line…
Read MoreAccounting Humor: Oxymoron or Brilliant Marketing Strategy?
by Sarah Warlick, copywriter and editor The answer can sometimes be a resounding “both” as illustrated by a series of video blogs (vlogs) produced by a creative senior auditor at Brown Smith Wallace in St. Louis, Missouri. Adding video to your company website is an effective way to boost SEO and communicate with new…
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