This line, or a variation of it, is how most professional services firms market their services. But knowing what you do and believing you are the best is not enough in today’s increasingly competitive market. Professional services firms face unique marketing challenges. You don’t sell a product that your customers can pick-up and carry home. You sell your knowledge, experience and ideas instead, tools that are no less valuable, but much harder to describe and value.
This is why establishing your brand and backing it up with strong marketing is vitally important – it differentiates you from your competition. And since time is, quite literally, money for you, your marketing needs to be on target and strategic, and easy for both your internal and external audiences to understand and communicate. We get it. That’s why we can help you create the best tools to reach your goals.
- Marketing plans
- Brainstorming sessions
- Client research, surveys and focus groups
- Copywriting/ghost writing
- Print collateral materials
- Logos, stationery packages, business cards, branding
- Advertising
- Interim marketing support
- Websites
- Internal communication materials
- Direct mail and email campaigns
- Event planning and management
- Public and media relations
BBR Marketing specializes in marketing for professional services firms. If you sell your expertise and time, rather than a tangible product, we want to know you.
Too often, professional services firms work with a “one-size-fits-all” marketing firm who tries to fit product strategies to a services model.
This simply does not work. We understand the unique challenges firms like yours face, and bring a wealth of knowledge and ideas to the table that will differentiate you in your marketplace and increase your awareness among all your target audiences.
The beauty of BBR Marketing is its flexible team approach. No two firms are the same, and neither are the solutions they need. That’s why we build your team only after we discuss your marketing goals. Do you want a full marketing plan and all the deliverables that the plan recommends? Or do you need someone to survey your clients about the quality of your service? Or maybe you just need a Website refresher? Or need someone to serve as your remote marketing staff without the commitment of adding headcount? We can handle all these tasks and many more.
The team you need for the results you want. Whatever your marketing goal, we put together the experts that make it happen. And ultimately, our results are more on-target and cost-effective than most of our competition, creating a win-win solution for all involved.
BBR Marketing is the brainchild of Bonnie Buol Ruszczyk. She has nearly 20 years of marketing experience working with a diverse range of industries and people, most recently as the marketing director for a mid-sized accounting firm in Atlanta. In that time, she not only gained valuable experience, but connected with some of the most talented marketing and creative professionals around – resources that she now brings to her clients. Her goal is to get to know her clients and their goals so well that she becomes a part of their team. Her creative thinking and distinctive approach allows her to bring unique ideas to her clients that differentiate them from their competition and give them the tools they need to reach their audiences.
